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NBC Late Night Outperforms Timeslot Competition in All Key Categories

By: Mar. 31, 2016
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"The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" have delivered dominant wins for the late-night ratings week of March 21-25, topping their ABC and CBS time-period competition in all key categories - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon grew +6% versus the prior week in adult 18-49 rating (0.85 to 0.90) to equal his top average in five weeks (matching his best since a 0.96 for Feb. 15-19).

For the week, Fallon beat ABC's "Jimmy Kimmel Live" in adult 18-49 rating by an +80% advantage (with a 0.90 rating vs. a 0.50) and CBS's encores of "The Late Show with Stephen Colbert" by an +88% margin (0.90 vs. 0.48). Note that Friday's Kimmel was an encore and CBS's Thursday and Friday telecasts were delayed by NCAA BASKETBALL overruns and are excluded.

Versus the same week last year, Meyers increased by +2% in 18-49 rating (0.45 vs. 0.44) and +10% in total viewers (1.559 million vs. 1.422 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" grew +4% versus the same week last year in 18-49 (0.27 vs. 0.26) and +13% in total viewers (905,000 vs. 799,000).

The week concluded the first quarter of the year, during which Fallon and Meyers again defeated their ABC and CBS time-period competition in every key measure. Fallon topped Colbert for the quarter by a +64% margin in adult 18-49 rating (1.00 vs. 0.61) and Kimmel by +85% (1.00 vs. 0.54). Meyers outrated Corden by +47% (0.47 vs. 0.32) and in their head-to-head half-hour topped "Nightline," also by +47% (0.53 from 12:30-1 a.m. vs. 0.36).

Season to date, Fallon and Meyers have outdelivered their ABC and CBS time-period competition for 27 of 27 weeks in both adults 18-49 and total viewers.

Image courtesy of NBC



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