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NBC Is #1 Tuesday Night Among Networks in Key Demo

By: Oct. 30, 2013
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NBC is #1 Tuesday night in 18-49 with the #1 show of the night in 18-49, "The Voice." For the first time in People Meter history (dating back to 1987), NBC is #1 in 18-49 on each of the first six Tuesdays of the season among ABC, CBS, NBC and Fox.

"The Biggest Loser" (1.8/5 in 18-49, 6.0 viewers overall from 8-9 p.m.) finished #2 in the time period among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and total viewers. "The Biggest Loser" retained 90% of last week's 2.0 rating in 18-49 and 89% of last week's 6.697 million viewers overall.

"Loser" grew half-hour to half-hour in every key ratings category, -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- including a 12% gain in adults 18-49 (to a 1.9 from a 1.7) and a 30% gain in men 18-49 (1.3 vs. 1.0).

"The Voice" (3.5/10 in 18-49, 11.4 million viewers overall from 9-11 p.m. ET) is the #1 show of the night in adults 18-49 and other key measures on ABC, CBS, NBC and Fox. The two-hour "Knockout Round" "Voice" won the slot in every key demographic - adults, men and women 18-34, 18-49 and 25-54. Versus the comparable two-hour "Knockout" round during the prior cycle, last night's "Voice" is currently within 10% in 18-49 rating (3.5 vs. 3.9 on Tuesday, April 30) and within 4% in total viewers (11.421 million vs. 11.836 million).

"The Voice" is #1 in the time period in adults 18-49 and all other key demographics.


In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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