NBC, Dreamworks Join For SCARED SHREKLESS & KUNG FU PANDA HOLIDAY SPECIAL

NBC and Dreamworks Animation SKG, Inc. (Nasdaq: DWA) today announced that the network will offer special holiday treats for audiences of all ages this year with the studio's brand new original animated half-hour TV specials, "Scared Shrekless" and "Kung Fu Panda Holiday Special."

"NBC is proud to team with Dreamworks Animation to broadcast such quality holiday programming that includes some of their many popular film characters," said Angela Bromstad, President, Primetime Entertainment, NBC and Universal Media Studios. "These animated specials will provide top-flight family entertainment for fans of all ages."

"Scared Shrekless" features the lovable ogre, Shrek, and all of his friends from Dreamworks Animation's blockbuster feature film franchise, which has generated nearly $3 billion in worldwide box office. The Halloween-themed television special is scheduled to air on NBC on Thursday, October 28 from 8:00 to 8:30 p.m. ET.

"Kung Fu Panda Holiday Special" is a fun-filled seasonal television special in which Po the Panda celebrates his favorite holiday alongside his pals from the #1 animated film of 2008, "Kung Fu Panda". This special can be seen on Wednesday, November 24 from 8:30 to 9:00 p.m. ET and again on Saturday, December 4 from 8:30 to 9:00 p.m. ET. Dreamworks Animation plans to release both of its new holiday TV specials into the home entertainment market in 2011.

"NBC brings quality holiday programming to viewers year after year and we are thrilled to add original Dreamworks Animation programming to their mix yet again in 2010," said Ann Daly, Chief Operating Officer of Dreamworks Animation. "We look forward to families and friends coming together around the TV to enjoy new holiday-themed tales inspired by the very same characters and worlds they know from our beloved films."

NBC will also rebroadcast Dreamworks Animation's hit holiday special, "Monsters vs. Aliens: Mutant Pumpkins from Outer Space" on Saturday, October 30 from 8:30 to 9:00 p.m. ET and "Merry Madagascar" twice: Wednesday, November 24 from 8:00 to 8:30 p.m. ET and Saturday, December 4 from 8:00 to 8:30 p.m. ET.

Halloween is Shrek's favorite holiday, and this year he's planning a night of frights - all done ogre-style. Instead of the usual tricks or treats, Shrek challenges Fiona, Donkey, Puss in Boots and the other fairy tale characters to spend the night in Lord Farquaad's haunted castle telling scary stories. The last one to be scared "Shrekless" will win.

The Winter Feast is Po's favorite holiday. Every year he and his father hang decorations, cook together, and serve noodle soup to the villagers. But this year Shifu informs Po that as Dragon Warrior, it is his duty to host the formal Winter Feast at the Jade Palace. Po is caught between his obligations as the Dragon Warrior and his family traditions: between Shifu and Mr. Ping.

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. The network has earned more Emmy Awards than any network in television history.

NBC's roster of popular scripted series includes critically acclaimed comedies like Emmy winners "The Office," starring Steve Carell, and "30 Rock," starring Alec Baldwin and Tina Fey.

Veteran, award-winning dramas on NBC include the "Law & Order" brand, and "Chuck." Unscripted series for NBC include the hits "The Biggest Loser," "Celebrity Apprentice," and "America's Got Talent." NBC's late-night story is highlighted by "The Tonight Show with Jay Leno," "Late Night with Jimmy Fallon," "Last Call with Carson Daly," and "Saturday Night Live." NBC Daytime's "Days of Our Lives" consistently finishes among daytime's top programs in the valuable women 18-34 category. Saturday mornings the network broadcasts Qubo on NBC, a three-hour block that features fun, entertaining, and educational programming for kids, including the award-winning, 3-D animated series "Veggie Tales."

Dreamworks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. Dreamworks Animation has been named one of the "100 Best Companies to Work For" by FORTUNE? Magazine for two consecutive years. In 2010, Dreamworks Animation ranks #6 on the list. All of Dreamworks Animation's feature films are now being produced in 3D. The Company has theatrically released a total of 20 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon. Dreamworks Animation's next feature film is Megamind, scheduled to be released in 3D on November 5, 2010.

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