NBC Dominates Tuesday in Every Key Measure, AGT Beats Big 4 Competition Combined

This is NBC's 32nd win over the last 34 Tuesdays among the Big 4 networks in adults 18-49. In total viewers, it's NBC's 13th Tuesday win in a row among those networks. "America's Got Talent" (2.6/11 in 18-49, 12.6 million viewers overall from 8-10:01 p.m. ET)grows +4% versus last year's second live performance episode in 18-49 (2.6 vs. 2.5 on Aug. 2, 2016) and +1.0 million persons or +9% in total viewers (12.600 million vs. 11.567 million). Is the #1 show of the night on the Big 4 networks in 18-49 and total viewers. Dominates the time period in every key measure. Beats the ABC, CBS and FOX competition combined in adults 18-49 and total viewers.

The show will add significant viewership via time-shifting: Last week's "Talent" increased by +22% in 18-49 (2.84 to 3.47) and more than +2.5 million viewers overall (13.4 million to 16.0 million) going from L+SD to L+3 Nielsens. The increases of +0.63 of a rating point and +2.5 million viewers overall were the night's biggest L+3 lifts in 18-49 rating and total viewers. In L+7 so far this summer, "Talent" is growing by +36% in 18-49 rating (from a 2.60 to a 3.53) and +3.4 million viewers overall (12.7 million to 16.1 million) going from L+SD to L+7.

"Hollywood Game Night" (1.1/5 in 18-49, 5.2 million viewers overall from 10:01-11 p.m. ET): Wins the slot in every key ratings measure among ABC, CBS and NBC. Is currently delivering the show's third most-watched episode ever, pending updates, behind only behind only the 5.184 for the Season 3 debut on Tuesday, July 7, 2015 from 10-11 p.m. ET and the 5.495 million for the Monday, Jan. 27, 2014 telecast from 8-9 p.m. Finishes within 0.1 of last week's telecast in 18-49 (1.1 vs. 1.2, which was the show's high since Tuesday Jan. 26, 2016) and is currently growing week to week in total viewers (5.163 million vs. 5.098 million), pending updates. Is close to rounding up to a 1.2 in 18-49 (currently reporting a 1.14 in these prelim fast-affiliate ratings), Is tied for the #2 show of the night on the Big 4 in adults 18-49, behind only "Talent." Will increase via time-shifting and VOD - this summer, "Hollywood Game Night" has grown by +16% in 18-49 rating going from L+SD to L+7 (from a 0.86 to a 1.00) and +470,000 viewers overall (3.9 million to 4.4 million)

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/5 with an encore telecast; "Late Show with Stephen Colbert," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.3/3 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.4/2 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.9/3 in metered-market households with an encore; CBS's "Late Late Show," 1.0/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

Image courtesy of NBC

To post a comment, you must register and login.