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NBC Continues to Win 18-49 Friday Nights With DATELINE and AMERICAN NINJA WARRIOR

By: Aug. 06, 2018
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NBC Continues to Win 18-49 Friday Nights With DATELINE and AMERICAN NINJA WARRIOR  Image

For Friday nights, NBC currently ranks #1 for the night among the Big 4 networks in adults 18-49. Note: The NBC stations in Philadelphia and Cleveland carried Major League Baseball.

Pending updates, this is the fourth consecutive night NBC has won in 18-49.

A rebroadcast of "Dateline NBC" (0.6/3 in 18-49, 0.9 in adults 25-54, 3.5 million viewers overall from 10-11 p.m. ET):

· Is currently tied as the #1 show of the night on the Big 4 networks in adults 18-49 with CBS' original "TKO" and NBC's "American Ninja Warrior" encore, pending updates.

· Currently ranks as the #1 show of the night outright on those nets in adults 25-54.

· Finishes #1 in the timeslot among ABC, CBS and NBC in adults 18-49 and adults 25-54 and ranks #1 or tied for #1 among those nets in every key demographic.

· Is the #1 newsmagazine of the night in adults 18-49, adults 25-54 and total viewers.

· Is currently maintaining 100% of last week's encore in this timeslot in 18-49 (0.6 vs. 0.6) and growing +13% in 25-54 (0.9 vs. 0.8) and +16% in total viewers (3.482 million vs. 2.989 million), pending updates.

An encore telecast of "American Ninja Warrior" (0.6/3 in 18-49, 3.0 million viewers overall from 8-10 p.m. ET):

· Is currently tied as the #1 telecast of the night on the Big 4 networks in adults 18-49 with CBS' original "TKO" and NBC's encore "Dateline," pending updates.

· Is currently winning the timeslot among the Big 4 networks in adults 18-49 and total viewers and ranks #1 or tied for #1 among those nets in all other key measures.

· Is currently maintaining 100% of last week's rebroadcast in this timeslot in 18-49 (0.6 vs. 0.5) and is up +23% in total viewers (3.001 million vs. 2.423 million), pending updates.

In Late-Night Metered Markets Friday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.6/4 with an encore telecast; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3 with an encore; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.1/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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