News on your favorite shows, specials & more!

NBA SUNDAY SHOWCASE On ABC Draws Impressive Ratings

By: Feb. 12, 2018
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBA SUNDAY SHOWCASE On ABC Draws Impressive Ratings  Image

ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown

Sunday's collision of NBA Eastern Conference powerhouses, in which the Cleveland Cavaliers and LeBron James defeated the Boston Celtics and Kyrie Irving 121-99, helped ABC generate its highest-rated NBA Sunday Showcase broadcast since 2015, according to metered market ratings from Nielsen.

The broadcast delivered a 3.6 metered market rating, up 57 percent from last year's San Antonio-New York game (2.3). It peaked at a 4.0 from 5:15-5:30 p.m. and again from 5:45-6 p.m. ET. The Cavaliers-Celtics game now stands as the fourth-highest rated NBA broadcast of the 2017-18 season, across all networks.

Sunday's broadcast drew a 20.5 rating in the Cleveland market and an 8.1 rating in the Columbus market. The rest of the top five markets include Norfolk (6.5), Dayton (6.2), and Birmingham (5.5). It drew a 5.5 rating in the Boston market.

Through two games, ABC's NBA Sunday Showcase series is averaging a 2.7 metered market rating this season, up 27 percent from a 2.1 last year.



Comments

To post a comment, you must register and login.



Videos