Much Anticipated Sue Wong “Spring Transcendent” 3D Experience Runway Show Debuts This Friday

The Sue Wong "Spring Transcendent" 2013 Collection makes its world debut on Friday September 21, 2012 at 6:30pm at LA Live's The Conga Room, 800 West Olympic Boulevard, Los Angeles CA. This much-anticipated event will be filmed in 3D as the highlight of Othila Media's documentary "Fashion and Culture in Los Angeles"(director/producer Catherine Bauknight, associate producer Leann Vasquez), which chronicles the city's pivotal creative contributions to fashion, art and music.

The show will kick off with a sponsored cocktail hour from 4 to 6pm sponsored by The Conga Room, 3opolis, the Dream Factory as well as Grey Goose, Corona, Bacardi and Red Bull. Red carpet arrivals will take place from 5:30 to 6:30pm and 500 leading fashionistas, celebrities and socialites are expected to attend the showing of Sue Wong's very latest collection that celebrates modern lifestyles through the lens of nature's seasonal metamorphosis.

According to Sue, the collection represents Transcendental themes explored primarily by those of essayists and poets Ralph Waldo Emerson and Henry David Thoreau who contemplated the divinity of nature and humanity. Like petals unfurling from their buds in an eventual cascade of the season's most awe-inspiring pieces, Sue rolls out a plethora of must-own wearables. The dresses are draped precisely to smooth around the contours of the body, cut from above-the-knee and asymmetric hems to floor length gowns for red-carpet worthy events and memorable occasions such as weddings and formal gatherings. The colors transition gradually from winter's frosty embrace of platinum shades to the warming tinges of beige, bubbling champagne and intimations of blush before blossoming into sunlit pastels and the breathtaking gleam of sapphires and emeralds.

Designer Sue Wong points out, "When Mr. Thoreau recounted his experience of living on Walden Pond, he wrote, 'the true harvest of my daily life is somewhat intangible and indescribable as tints of morning or evening. It is a little star dust caught, a segment of the rainbow which I have clutched.' In this collection, I tried to capture that fleeting beauty that exists in the very fibers of both fashion and nature." She added, "Introducing it at the 3DFF is a wonderful opportunity to engage fashion in an exciting new way while celebrating the kind of Hollywood glamour that has always been so integral to my designs."

3DFF, the world's largest all-digital 3D Film, Music, and Interactive Festival, celebrates its fifth anniversary at its new location inside Regal Cinemas L.A. LIVE Stadium 14, with additional activities taking place at the JW Marriott Los Angeles, L.A. LIVE, The Ritz-Carlton Los Angeles, Club Nokia, The Conga Room and The GRAMMY Museum, all located within the L.A. LIVE sports and entertainment district in downtown Los Angeles. The three-day festival, presented by RealD, 3net and LG Electronics, opens Thursday, September 20th and runs through Saturday, September 22nd with multiple world premiere red carpet screening events, 3D gaming as well as live performances in fashion, music and comedy.

"3DFF is really excited to be working with iconic LA designer, Sue Wong," commenTed Christopher Crescitelli, 3DFF Founder and Festival Director. "The sophistication and drama she incorporates into each collection makes her the perfect partner for creating a memorable 3D fashion experience for our festival attendees."

For a complete list of events please visit http://www.3DFF.org.

Additional Presenting Sponsors include Dreamfactory3D, 3opolis, VER, National CineMedia, AEG, Network Live, Regal Cinemas, Principal Media, 3net and Best Events with support from Fandango, NVIDIA, Marketsaw.com, Koziak Productions, BVGPR, Jade Productions, Deluxe, StereoD, New Wave Entertainment, 3DContentHub.com, Libra Group, Luxe Hotels, Fantastic Fest, Alamo Draft House, The Advocate, Out in 3D, Party Truck Game Center, ACL Live, Stock3DPhotos.com, Gen Audio, LA Metro, Living Social, UltraD, INGRI:DAHL , Raw Studios, The 3D Academy of Stereoscopic Arts & Sciences, and Hollywood Chamber of Commerce.

About The 3D Film & Music Festival/ Dream Factory 3D 

Dream Factory 3D, headquartered in Beverly Hills, is the world leader in interactive 3D live events. Its signature program, the 3D Film & Music Festival, is currently celebrating its fifth anniversary as the world's first and largest all digital 3D Film, Music, and Interactive Festival. In addition to their annual Hollywood based event, the festival operates year round programs through its 3opolis 3D nightclub and 3D Lounge touring initiatives at major events and trade shows around the world. The festivals new franchise program will see the launch of 3DFF Prague, and 3DFF India tent pole events later this year. 3DFF events have been held in more than 10 countries, and 100 cities around the world and the company is a highly regarded and trusted partner in 3D to some of the world's leading 3D technology companies and organizations. To become a supporter of 3DFF or for more information please visit http://www.3DFF.org

About Sue Wong 
For over two decades Sue Wong has been astonishing fashion aficionados with collection after collection of ravishing dresses that prove both timeless and timely. Distinguished by the impeccable quality of traditional couture dress making, her designs are suffused with Old Hollywood glamour, steeped in romance and mystery while being utterly modern and accessible to women everywhere. Sue continues to forge new ground in defining fashion that transcends generations and boundaries even as she creates masterpieces of passion and desire expressed through inimitable style. Sue Wong is available from $229 to $829 nationwide at specialty boutiques, major department stores including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales, Lord & Taylor, Macy's and internationally in over 27 countries.

About RealD Inc.: 
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover. RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at http://www.reald.com

About 3net: 
3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world's leading media, technology and entertainment companies to provide the nation's first and only fully programmed, 24/7 3D network. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel features the most extensive library of native 3D content in the world, including genres that are most appealing in 3D: natural history, documentary, action/adventure, travel, history, kids and family, lifestyle and cuisine, concerts, movies, scripted series and more. 3net is currently available on DIRECTV channel 107. The venture also produces a wide range of original, native 3D content for various distribution platforms under its 3net Studios banner. For more information, please visit http://www.3net.com.

About LG Electronics USA: 
LG Electronics' award-winning CINEMA 3D TV technology represents the fastest-growing 3D TV segment in the United States. LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG's "Life's Good" marketing theme. LG Electronics is a 2012 ENERGY STAR Partner of the Year. For more information, please visit http://www.lg.com.

About L.A. LIVE: 
Developed by AEG, L.A. LIVE is a 5.9 million square foot / $2.5 billion downtown Los Angeles sports & entertainment district adjacent to STAPLES Center and the Los Angeles Convention Center. With nineteen world-class restaurants along with venues such as STAPLES Center, Club Nokia, a 2,300 capacity live music venue; Nokia Theatre L.A. LIVE, a 7,100-seat live theatre, the Conga Room and the one-of-a-kind GRAMMY Museum®, saluting the history of music and the genre's best know awards show, L.A. LIVE is the region's most active live content and event destination. L.A. LIVE is also the home of a 54-story, 1001-room convention "headquarters" destination (featuring The Ritz Carlton and JW Marriott hotels and 224 luxury condominiums – The Ritz Carlton Residences at L.A. LIVE – all in a single tower); the state-of-the-art Regal Cinemas L.A. LIVE Stadium 14 theatres, "broadcast" facilities for ESPN, a 100,000sf special events deck along with residential and office space all centered around Nokia Plaza L.A. LIVE, a 40,000sf outdoor event space.

About LC Productions 
LC Productions is a boutique video Production Company located in Los Angeles. Inspired by innovation and creativity, LC Productions offers 3D production services to businesses in the fashion industry.

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