MoviePass to Introduce Updated Pricing Plan for 2019

MoviePass™, the nation's premier movie theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (HMNY) ("Helios"), announced that, after months of determined testing, it will introduce an updated pricing plan for the new year, effective January 1, 2019. Starting at just $9.95 per month, the plans will feature a three-tier pricing structure. In addition to rolling out the new plans, MoviePass is offering two special, limited-time 12 month offers to their subscribers and for gift-giving during the holiday season.

The 2019 plans all offer users three movies a month - or the equivalent of up to 36 movies per year in a variety of movie-going options, and will target the casual moviegoer - by far the largest portion of the movie-going public.

The new plans are:

• SELECT (starting at $9.95/month): Subscribers will be able to see three movies per month at some point during their theatrical run through a programming model (announced the week prior), which at launch will exclude Opening Weekends. Title selection in this plan includes standard 2D movies only. As product enhancements take place, more titles will become available, including on Opening Weekends, and this plan will ultimately result in a showtime-driven, inventory model.
• ALL ACCESS (starting at $14.95/month): Subscribers will be able to see any three movies of their choice per month, at any time during their theatrical run, including Opening Weekend showtimes. Title selection in this plan includes standard 2D movies only.
• RED CARPET (starting at $19.95/month): Subscribers will be able to see any three movies of their choice per month, at any time during their theatrical run, including Opening Weekend showtimes. Subscribers of RED CARPET may choose to use one of their allotted three movies in IMAX 2D, IMAX 3D, or supported Premium Large Format (PLF) screenings, including RealD 3D showings at launch.

An added element of the new pricing structure is zoning by geographical area. It is designed to reflect the differences in the average ticket price in different areas of the country. The zoned pricing structure for each of the new plans is as follows: