NBC's Sunday Night Football, television's #1 primetime show, continued its momentum last weekend. Among the late-season highlights: SNF averaged at least 21 million viewers for three consecutive December games for the first time since 2010. Compared to 2015, SNF posted a viewership increase for a third consecutive week (Weeks 14-16).
Viewership for NBC's
SUNDAY NIGHT FOOTBALL has increased 10% since the Presidential Election, averaging 21.2 million viewers for eight SNF games beginning Sunday, Nov. 13, compared to 19.3 million viewers for the season's first 10 SNF games.
The Kansas City Chiefs' 33-10 Christmas night victory over the Denver Broncos on NBC's
SUNDAY NIGHT FOOTBALL averaged a Total Audience Delivery (TAD) of 21.5 million viewers across
NBC and
NBC Sports Digital platforms - marking the most-watched Week 16
NFL PRIMETIME game since 2011, according to Fast National data from The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only broadcast of Broncos-Chiefs averaged 21.4 million viewers -- ranking as the most-watched Week 16
NFL PRIMETIME game in five years (24.0 million for Bears-Packers on NBC's SNF, 12/25/11). The 21.4 million viewers for Denver-Kansas City topped last year's Week 16 SNF game by 20% (17.9 million for Giants-Vikings) and marked a 16% increase over the teams' first meeting this season in Week 12 - a thrilling Chiefs' 30-27 overtime victory in an
NBC SNF "flex game" on Nov. 27 (18.4 million viewers).
NBC-only viewership for Broncos-Chiefs peaked at 23.3 million from 9:15-9:30 p.m. ET. The game (8:31-11:28 p.m. ET) registered a TV-only national household rating of 10.6/22 - up from Giants-Vikings (10.4/18).
NBC Sports Digital reached 487,000 unique viewers for Broncos-Chiefs - up 78% from last year's Week 16 SNF game (274,000). The Average Minute Audience for Sunday night's live stream via the
NBC Sports app, NBCSports.com,
NBC.com 'TV Everywhere,' and NFL Mobile from Verizon was 81,000 viewers.
Last weekend's SNF game was the last of NBC's unprecedented 13 primetime games in a 43-day span.
NBC kicked off the stretch with the Week 10 Seattle-New England SNF game on Nov. 13, continued with the new five-game
NBC Thursday Night Football package (TV's #2 primetime show this fall), featured Steelers-Colts on Thanksgiving night, and six more Sunday night games.
The NFC North title will be decided on NBC's
SUNDAY NIGHT FOOTBALL this Sunday, Jan. 1, 2016, when Aaron Rodgers and the Green Bay Packers (9-6) visit Matthew Stafford and the Detroit Lions (9-6) at Ford Field in Detroit, Mich., at 8:30 p.m. ET on NBC. The winning team clinches the NFC North championship and a home playoff game, while the losing team could miss the Playoffs. Coverage begins with
FOOTBALL NIGHT IN AMERICA - the most-watched weekly studio show in sports - at 7 p.m. ET.
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