TV One, which entertains, informs and inspires Black adult viewers, announced today its plans to air theVERIZON'S HOW SWEET THE SOUND ROAD TO GOSPEL GREATNESS: THE FINALE hosted by R&B and gospel music superstar Michelle Williams on Sunday, March 31, at 10 PM/ET.
Verizon's How Sweet the Sound is the country's most prestigious gospel music experience, providing choirs from across the country a platform to showcase their musical talent. The one-hour television special will feature performances by each of the regional finalists as well as the announcement of the grand prize winner. The choirs were judged based on their winning performances at the regional shows by a distinguished panel of judges in the gospel music
Community that included CeCe Winans, Erica Campbell of Mary Mary, Fred Hammond,
Hezekiah Walker and James Robinson from Light Records. During the program, the public will have an opportunity to text their votes to select the winner of the Verizon
People's Choice Award.
"TV One is pleased to partner with Momentum Entertainment Group in bringing the How Sweet the Sound finale to the
TV One audience," remarked Alfred Liggins, President and CEO Radio One and TV One. "This entertaining and soul-stirring program is an excellent addition to our lineup of originals and specials celebrating the Black experience."
"The music, talent and the energy in this season of How Sweet the Sound exceeded all our expectations," said Laura Laughlin, General Manager Momentum Entertainment Group. "We are extremely thrilled to partner with
TV One to deliver the finale, a true celebration of gospel music, to a larger audience and into so many homes."
About TV One:
Launched in January 2004,
TV One (www.tvone.tv) serves more than 57.3 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. In December 2008, the company launched
TV One High Def, which now serves 14 million households.
TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets Black and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation's leading providers of entertainment, information and communications products and services.
About Momentum Entertainment Group:
Momentum Entertainment Group (MEG), the entertainment unit of Momentum Worldwide, has forged extensive ties with Hollywood creative communities to become the driving force behind high quality content and productions, aligning talent, brands and ideas with distributors to create world-class entertainment properties. MEG opened its doors in June 2011 and hit the ground running with projects in production and development across scripted, drama and comedy as well as digital content and alternative programming, MEG is part of the Interpublic Group of Companies (NYSE:IPG) - one of the world's largest global providers of advertising and marketing services - and taps the network's connections with marketers, media and audiences to explore and invent new models to produce premium, multi-platform, original content. MEG currently has offices in Hollywood, New York, New Orleans and London.
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