HBO and Starbucks Coffee Company (NASDAQ: SBUX) announced today they will host THE CONCERT FOR VALOR (www.theconcertforvalor.com), a first-of-its-kind concert to honor the courage and sacrifice of America's veterans and their families on the National Mall in Washington, D.C., to be presented live on HBO this Veterans Day, TUESDAY, NOV. 11 (7:00 p.m. ET/4:00 p.m. PT).
Last November, Starbucks committed to hiring at least 10,000 veterans and active military spouses over the next five years. In April, the Schultz Family Foundation, co-founded by Schultz and his wife, Sheri, committed $30 million to support veterans' transition to civilian life. Schultz is also co-authoring For Love of Country, which reports on the sacrifices veterans have made, the bravery and leadership they demonstrate, and the huge economic benefit and opportunity that transitioning veterans bring to American communities and companies. The book, co-written with Rajiv Chandrasekaran of the Washington Post, will be published by Knopf and available nationwide in early November. The authors will donate proceeds from the sale of the book to veterans service organizations. You can learn more about the book here: http://knopfdoubleday.com/2014/10/01/media-center-for-love-of-country-by-howard-schultz-and-rajiv-chandrasekaran/.
HBO has a long history of original programming devoted to supporting veterans and examining veterans' experiences from diverse perspectives. In addition to the miniseries "Band of Brothers" and "The Pacific," the network has presented the original movies "Taking Chance" and "The Tuskegee Airmen," the miniseries "Generation Kill," and the documentaries "Alive Day Memories: Home from Iraq," "Wartorn 1861-2010," "Baghdad ER," "Section 60: Arlington National Cemetery," "Crisis Hotline: Veterans Press 1" and the upcoming "The Last Patrol," among many others.
HBO and Starbucks are proud to present THE CONCERT FOR VALOR with the support of the Trust for the National Mall. As the official nonprofit partner of the National Park Service dedicated to restoring and improving the National Mall, the Trust is committed to preserving the sacred space where America's military veterans are honored and free speech - both spoken and sung - is protected. The Trust will provide event volunteers and logistical assistance to support the concert and preserve the grounds of the National Mall.
While less than one percent of American adults serve in the U.S. military today, there are currently more than 20 million American veterans. This includes more than 2.5 million 9/11-era veterans who are facing a range of challenges as they make the transition back to civilian life.
ABOUT HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world's most successful pay TV service, providing the two television services - HBO® and Cinemax® - to approximately 127 million subscribers worldwide. The services offer the most popular subscription video-on-demand products, HBO On Demand® and CineMax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 70 countries. HBO and CineMax programming is sold into over 150 countries worldwide.
ABOUT STARBUCKS
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
Videos