Meredith Jane Momoda has been named Vice President, Branded Entertainment, NBCUniversal Domestic Television Distribution, it was announced today by Linda Finnell, SVP Programming and Development, NBCUniversal Domestic TV Distribution to whom Momoda will report.
In Momoda's new role, she will be responsible for securing product integration in all of NBCUniversal Domestic Television Distribution first-run shows including "St
Eve Harvey" and "Access Hollywood." In addition, Momoda will drive the development of new processes and strategy to improve the execution of integration projects. She will also lead cross-brand initiatives while working with production teams to develop and execute plans for individual clients.
"Meredith has more than 20 years of executive level experience in branded entertainment; most recently at OWN, in addition to TLC, YAHOO! and
ABC Television." said Finnell. "I am truly looking forward to having her join our team and tapping into her expertise."
"I'm thrilled to be joining the team at NBCU and to work on branded entertainment opportunities for both established franchises like 'Access Hollywood' and exciting new programming with 'St
Eve Harvey'." said Momoda
Momoda worked most recently at OWN: The
Oprah Winfrey Network, where she served as
Vice President of Integrated Marketing, Broadcast & Digital since October 2008. While at OWN, Momoda developed customized on-air and online marketing programs that resulted in several strategic launch partnerships with companies such as Proctor & Gamble, Target, Walmart, General Motors, Chase, Nissan and Toyota.
Prior to OWN, Momoda spent 10 years with The
Walt Disney Company. Her first five years were as
Vice President of Promotions for Buena Vista, working with first-run syndication product and the off-net launch of shows including "Home Improvement." She then joined
ABC Television from 2000 to 2005 serving as
Vice President of Integrated Marketing and Promotions. In her tenure, she served as the primary liaison between the network, producers, and production companies to develop and execute product integration. She was responsible for developing the first-ever, gold-standard integrations. Notable partnerships included Nokia and "Alias" as well as Sears and "Extreme Makeover: Home Edition."
In Momoda's career, she has also served as the head of Integrated Marketing for
TLC and the Executive Director of Ad Solutions at Yahoo! She began her career as the Manager of Brand Marketing and New Products at the Taco Bell Corporation with PepsisCo.
Momoda holds an MBA in marketing from the University of California, Los Angeles and a BA in chemistry from
Northwestern University.
About NBCUniversal Domestic Television Distribution:
The NBCUniversal Domestic Television Distribution division is responsible for the sales and distribution of NBCUniversal product to broadcast television within the United States. The division develops and produces first-run programming and distributes these shows, along with off-network content, to broadcast syndication. Current first-run broadcast
Syndicated programming includes "Access Hollywood," "Access Hollywood Live," "Maury," "St
Eve Harvey," "The
Jerry Springer Show," "The
Steve Wilkos Show" and "
Trisha Goddard" as well as weekend
Syndicated series "On The Money with
Maria Bartiromo" and "The
Chris Matthews Show." Current off-network programming includes "30 Rock," "House," "Law & Order," "Law & Order: Criminal Intent," "Law & Order: Special Victims Unit," "Monk" and "The Office."
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