ABC's THE VIEW averaged 2.844 million Total Viewers, 514,000 Women 25-54 and 362,000 Women 18-49 during the week of October 9, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.459 million, 372,000 and 247,000, respectively) during the week in Total Viewers (+385,000), Women 25-54 (+142,000) and Women 18-49 (+115,000).
"The View" increased its advantages over CBS' "The Talk" week to week in all key target demos: Total Viewers (385,000 vs. 208,000), Women 25-54 (142,000 vs. 131,000) and Women 18-49 (115,000 vs. 73,000).
On Monday (10/9/17), on the premiere telecast with new co-host Meghan McCain, "The View" drew 3.061 million viewers to stand as the show's 2nd most watched telecast in 7 months - since 3/14/17, behind only the telecast featuring guest Hilary Clinton (9/13/17).
"The View" improved on the previous week (2.698 million, 510,000 and 336,000, respectively, for w/o 10/2/17) in Total Viewers (+5%), Women 25-54 (+1%) and Women 18-49 (+8%), seeing its largest overall audience in 7 months - since w/o 3/13/17.
"The View" posted gains on the same week last year (2.684 million, 480,000 and 356,000, respectively, for w/o 10/3/16) in all key target demos Total Viewers (+6%), Women 25-54 (+7%) and Women 18-49 (+2%)
Season to date, "The View" leads CBS' "The Talk" across the board, substantially increasing its advantages from the same point last season: Total Viewers (322,000 vs. 60,000), Women 25-54 (133,000 vs. 4,000) and Women 18-49 (94,000 vs. 26,000). In fact, "The View" is posting its largest season leads over the
CBS program in 5 years - since the 2012-13 season.
In addition, "The View" is improving compared to the same point last season in Total Viewers (+2% - 2.804 million vs. 2.744 million) and Women 25-54 (+1% - 517,000 vs. 510,000), posting its strongest numbers in 3 years - since the 2014-15 season.
Week of October 9, 2017:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,844,000 514,000/0.8 362,000/0.6
CBS' "THE TALK" 2,459,000 372,000/0.6 247,000/0.4
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2016-17 Week #3 (w/o 10/9/17), Previous Week (w/o 10/2/17) and Year-Ago Week #3 (w/o 10/3/16). Season-to-Date through 3 Weeks: Most Current: 2017-2018 Season (9/25 - 10/15/17) and 2016-2017 Season (9/19 - 10/9/16). Averages based on regular telecasts.
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