Mattel and Warner Bros Team Up for Hot Wheels Live-Action Film

Mattel and Warner Bros. will team up to bring Hot Wheels to theaters in the toy's first ever live-action feature film, according to Variety.

In a statement, Ynon Kreiz, Mattel's chairman and CEO, said, "We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures. Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company."

Hot Wheels debuted in 1968 and has sold more than six billion individual cars during its storied 50-year history. It is the number one selling toy in the world, with more than 500 million Hot Wheels being sold annually.

This is second partnership between Mattel and Warner Bros., following the news of the "Barbie" feature film starring Margot Robbie. The deal comes out of Mattel's newly established Mattel Films, led by producer Robbie Brenner. The company looks to take control of its IP as it has begun reacquiring the rights to various properties.

Read the original article on Variety.