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Marci Cooperstein Named ABC Family VP Programming & Development

By: Apr. 22, 2013
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Marci Cooperstein has been promoted to Vice President, Programming and Development, ABC Family, it was announced today by Kate Juergens, Executive Vice President, Original Programming and Development, ABC Family to whom she reports.

"Marci has a proven ability to develop shows that connect with millennials and further our brand," said Juergens. "She is a gifted leader with great passion, a creative edge and an exceptional eye for talent."

In her new position, Cooperstein will focus on identification and development of new original series in both the drama and comedy genres. She also has oversight of existing one hour dramas, including "Twisted."

Cooperstein who was named to Hollywood Reporter's Next Generation list in 2011 and Daily Variety's New Leaders list in 2012, was most recently Executive Director, Programming and Development, ABC Family, where she developed the groundbreaking original drama "The Secret Life of the American Teenager," the number one comedy series in ABC Family history, "Baby Daddy," the Peabody Award winning "Switched at Birth" and new series premiering later this year including the comedy-reality series "Dancing Fools."

Under Juergens, ABC Family has dramatically increased the amount and scope of development of new programming. With five new series and three movies premiering this year, alongside four returning hits and a multitude of series in development, Juergens has aligned her programming team with Brooke Bowman, Senior Vice President, Programming and Development who oversees scripted development; Marci Cooperstein, Vice President Programming and Development; Robert Prinz, Director Programming and Development; Elizabeth Boykewich, Vice President Casting overseeing the casting and talent development for all series; Sandy Varo Jarrell who oversees unscripted programming, and Jennifer Gerstenblatt, Director Current Programming.

ABC Family is a top three cable network, across all key women demos and is the most social network on television.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy Award-winning ABCFamily.com provides a variety of interactive entertainment and Community features, from rich, fan-centric programming -- including blogs, viewing parties, episodes, full webisodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.



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