'Manning Bowl' Lifts NFL ON CBS Ratings 24%

CBS Sports' Week 2 national doubleheader coverage of THE NFL on CBS on Sunday, Sept. 15, highlighted by the "Manning Bowl III," Denver vs. New York Giants, earned an overnight household rating/share of 17.8/34, up 24% from last year's 14.4/28 (N.Y. Jets-Pittsburgh, Tennessee-San Diego).

The 17.8/34 is the highest-rated debut in the metered markets for the CBS National game in 15 years, since the Network re-acquired NFL broadcast rights in 1998. The 17.8/34 also was the highest-rated NFL game window of the day, including prime time.

THE NFL ON CBS's Week 2 games were highlighted by the San Diego-Philadelphia, Miami-Indianapolis, Tennessee-Houston and Cleveland-Baltimore in the early window, and the Broncos-Giants and Jacksonville-Oakland in the late window.