MTV's 'Fantasy Factory' Begins 3rd Season, 7/12

Season 3 of MTV's series "Rob Dyrdek's Fantasy Factory" premieres Monday, July 12 at 9:30pm ET/PT. The iconic skateboarder returns with 12 episodes of his wild fantasies and uniquely wacky ideas, welcoming MTV viewers back into the Fantasy Factory, a 25,000 square-foot warehouse in downtown Los Angeles where Rob and the rest of the cast make dreams come true. In preparation for the new season, an MTV Special titled "Who is Rob Dyrdek" will premiere on Monday, July 5 at 11pm ET/PT. The special is a documentary that looks back on Rob's rise to success and features clips, including never before seen footage, from "Rob & Big", "Fantasy Factory", and the DC video that started his television career.

"Season 3 of Fantasy Factory is without a doubt the most insane season of television I've ever been a part of," said Rob Dyrdek, executive producer and star of "Rob Dyrdek Fantasy Factory."

The insanity continues for skateboarding legend and business mogul, Rob Dyrdek, inside the walls of his continually evolving canvas of creativity known as The Fantasy Factory. In the most ridiculous season yet, Rob has created even more possibilities for absurd times and incredible skate sessions by building more ramps and obstacles to what was already a skateboarder's paradise. Some of this season's highlights include the invention of the world's first skateboarding car, jumping out of a five-story building, attempting to get towed onto a big wave in Kauai with the help of Laird Hamilton, and attempting to make the world's most expensive grilled cheese. Rob continues his tradition of discovering new alter egos, adding to his personality repertoire as infomercial-fitness-expert namEd Barry Bright, and a stylish eighty-year-old man named, Stan. Faithfully along for another chapter in the journey is Rob's young cousin and protege, Chris "Drama" Pfaff, who now finds himself perched atop the concrete skate plaza in a sleek new office alongside Rob. Also returning this season are Rob's painfully awkward skate tech, Scott "Big Cat" Pfaff, the cute, rapping receptionist, Chanel, and Rob's constantly cautious manager, Jeremy. With special guest appearances by Chad Ochocinco, Travis Barker, Laird Hamilton, Danny Way, Ryan Sheckler, The Game, Pharrell, Paul Rodriguez, world champion drifter, Vaughn Gittin, Jr., and pro-skater Torey Pudwill, Season Three is no doubt an instant classic.

Rob Dyrdek's Fantasy Factory is executive produced by Jeff Tremaine, Rob Dyrdek, and Shane Nickerson. Liz Gateley, Lauren Dolgen and Michelle Klepper are the MTV executives in charge of production.

The MTV Special "Who is Rob Dyrdek?" - premieres July 5 at 11pm ET/PT.

He's a pro skater in the middle of his second successful television series on MTV, he has his very own Fantasy Factory in the middle of downtown Los Angeles, and he's living the life most kids dream about. In this documentary episode, we take a closer look at the road that led Rob to where he is today. Featuring archival and never before seen clips from "Rob & Big", "Fantasy Factory", and the DC Video that started his TV career, this is a must-see for fans of Rob. Narrated by Giovanni Reda, with commentary from Danny Way, Steve Berra, Ken Block, Jeff Tremaine, Ruben Fleischer, Rob's family, and many others, this is the real story of Rob Dyrdek told by the people who know him best.

"Fantasy Factory Season Two" on DVD is now available for pre-order on Amazon.com and includes deleted scenes, behind-the-scenes footage, a tour of the factory and more special features fans are sure to love. The DVD is available through CreateSpace DVD-on-Demand - a solution which manufactures DVDs only in response to customer demand - making it an innovative manufacturing and distribution solution for studios. CreateSpace is part of the Amazon.com group of companies.

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24 and P12-34. Online, MTV.com averaged 24.5 million monthly unique visitors during the first quarter of 2010 -- up +8% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +8% from the Q4/2009 and is up +6% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

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