MTV FLORIBAMA SHORE scored an impressive .94 among the network's core demo (P18-34) with 846,000 total viewers (P2+) for the series' launch at 10:00 PM. This marks the network's highest rated new series premiere in over three years. The second episode debuted at 11:00 PM with a .87 (P18-34), retaining a remarkable 93% of its lead in.
Returning fan favorite, "Teen Mom OG" debuted at 9:00 PM with a 1.25 (P18-34), which was a 19% increase versus the previous season average, and the biggest "Teen Mom OG" launch in three seasons.
The "Shore" franchise is an
MTV global phenomenon that features such hits around the world as "Geordie Shore" in the UK, "Gandia Shore" in Spain, "Warsaw Shore" in Poland, "Acapulco Shore" in Mexico and "Super Shore."
Set in the Florida Panhandle along the beach that stretches all the way to Alabama, "MTV Floribama Shore" is the story of eight young adults who come to spend the summer in the hottest beach town on the Gulf Coast, Panama City Beach, to party it up and put the real world on hold for just a little bit longer. This coming of age story captures the very real thrill and angst of being young and trying to figure out the future with a group of people you'll come to call family.
The party continues at @FloribamaShore all season long on Facebook, Twitter and Instagram.
495 Productions Founder & CEO SallyAnn Salsano and Drew Tappon serve as Executive Producers for "MTV Floribama Shore." Nina L. Diaz and Jackie French serve as Executive producers for MTV.
About MTV:
MTV is a global youth culture brand inspired by music.
MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).
* Source: Nielsen; P18-34, LSD unless otherwise noted.
Image courtesy of MTV
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