MSNBC's THE RACHEL MADDOW SHOW Tops A25-54 Demo, Week of 1/6
By: Tyler Peterson Jan. 13, 2014
"The Rachel Maddow Show" marked a big victory in the key A25-54 demo, ranking #1 at 9 p.m. among cable news networks for the week of January 6, according to data from Nielsen. Maddow finished the week with 325,000 among A25-54, topping Fox News Channel's "The Kelly File" (305,000) and CNN's 9 p.m. programming (159,000). This was "The Rachel Maddow Show's" best week since April 15, 2013 (Boston marathon bombing).
MSNBC's weekday Primetime (M-F 8p - 11p) had a strong overall performance, beating Fox News and CNN to rank #1 on both Thursday, Jan. 9 (with 348,000 vs FNC's 311,000) and Friday, Jan. 10 (276,000 vs. FNC's 266,000) among A25-54. For the week, MSNBC weekday Primetime had 271,000 among A25-54, only 7% behind FNC's 319,000 A25-54 weekly average. CNN weekday Primetime was a distant third with 149,000 A25-54. This was MSNBC's best weekday Primetime performance since week of April 15, 2013."Hardball" with Chris Matthews at 7 p.m. also had a strong week with 241,000, tied for #1 with Fox News Channel's "On the Record" among A25-54. "All In" with Chris Hayes at 8 p.m. had the program's second Best Week Ever with 261,000 A25-54 (best week was April 15, 2013). "The Last Word" with Lawrence O'Donnell at 10 p.m. beat Fox News Channel's "Hannity" two nights last week - on Wednesday, Jan. 8 ( 283,000 vs. Hannity 282,000) and Thursday, Jan. 9 (332,000 vs. Hannity's 271,000).Comments
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