MSNBC topped CNN in primetime total viewers 583,000 (vs. CNN's 509,000) for the month of October according to data from Nielsen. "Hardball" with Chris Matthews at 7 p.m. ET, "The Rachel Maddow Show" at 9 p.m. ET and "The Last Word" with Lawrence O'Donnell at 10 p.m. ET all ranked #2 in total viewers for the month.
"Hardball" ranked #2 among total viewers for the month with 726,000 (vs. CNN's 590,000). "The Rachel Maddow Show" was #2 in total viewers with 725,000 total viewers (CNN had 516,000). "The Last Word" ranked #2 among total viewers with 544,000 (vs. CNN's 479,000).
MSNBC also ranked #1 in Weekend Sales Prime (M-Su 7p-2a) among A25-54 for the 18th straight month.
MSNBC continued as the most diverse cable news network.
MSNBC ranked #1 in African-American audiences for total viewers in weekday primetime (M-F 8p-11p), prime (M-Su 8p-11p), sales day (M-Su 6a-2a) and weekend sales prime (Sa-Su 7p-2a) for the month.
MSNBC ranked #1 among African-American total viewers for the 56th consecutive month in M-Su sales primetime.
MSNBC also ranked #1 in Hispanic audiences for total viewers for weekend sales prime.
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