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MSNBC Ranks Among Top 10 Cable Nets in November with Election Coverage

By: Nov. 28, 2012
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MSNBC had another record-breaking ratings month in November, posting significant year-over-year gains and hitting all-time highs for programs including "Hardball with Chris Matthews," "PoliticsNation," "The Ed Show" and "Last Word with Lawrence O'Donnell," according to data from Nielsen. "Morning Joe" and "The Rachel Maddow Show" had their best A25-54 delivery since November 2008.

"Martin Bashir" at 4 p.m. and "The Last Word with Lawrence O'Donnell" at 10 p.m. posted the best total viewer delivery in the history of MSNBC in those time periods.

For the second month in a row, MSNBC Weekday Primetime (M-F 8-11 p.m.) ranked among the Top Ten cable networks in total viewers (#10, #8 with kids networks excluded). MSNBC also had the biggest year-over-year gain among any cable network in the top 30 for the month. In November, MSNBC was the #2 cable news network in weekday primetime averaging 525,000 A25-54 and 1.6 million total viewers. Compared to Nov. 2011, MSNBC Weekday Prime was up 131% with A25-54 and 82% among total viewers. MSNBC ranked #1 among African American P2+ for the 34th consecutive month.

In Total Day (M-Su 6a-6a), MSNBC was the #2 cable news network with 725,000 total viewer and 258,000 among A25-54. November 2012 was MSNBC's best Total Day performance since April 2003 in total viewers and since Nov. 2008 with A25-54. Compared to Nov. 2011, MSNBC Total Day was up 86% with A25-54 and 70% with total viewers.

MSNBC also ranked #2 among the cable news networks in Sales Day (M-Su 6a-2a) in November, with 273,000 A25-54 and 792,000 total viewers.

MSNBC Sales Day ranked #13 in total viewers for the month among all cable networks (#10 with three kids networks excluded). MSNBC had more year-over-year growth than any other network among the top 75 cable nets in November.



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