MSNBC continued to surpass ratings records and deliver significantly higher year-to-year growth than its cable news competitors for the month of July 2016.
The success of MSNBC's strategic shift to breaking news in the daytime hit new highs:
MSNBC dayside programming (M-F, 9am-5pm) delivered its biggest total viewer audience since the last presidential election (November 2012) and biggest A25-54 demo audience in over three years (since January 2013). Among total viewers,
MSNBC dayside posted year-to-year gains of 117% vs. July 2015, far outpacing both
CNN (88%) and
Fox News (47%). Among the key A25-54 demo,
MSNBC dayside grew by 192% vs. July 2015, more than doubling the demo growth of
CNN (93%) and tripling that of
Fox News (58%).
"Morning Joe" again delivered the biggest total viewer audience for the 6-9am timeslot in MSNBC's 20 year history-- breaking the previous records of the past two months and beating CNN's "New Day" for the 17th straight month. The influential morning show was up 68% in both total viewers and the A25-54 demo vs. July 15, ahead of
FOX News' growth (41% in total viewers and 33% in A25-54).
MSNBC weekday primetime (M-F, 8-11pm) posted its best demo ratings delivery since November 2012, with gains of 206% over July 2015 (compared to 74% for
FOX News). In total viewers,
MSNBC prime coverage was up 134% and marked its largest total audience since October 2012.
During primetime coverage of the 2016 Democratic National Convention (July 25 - 28),
MSNBC consistently topped
FOX News, ABC, and
CBS across the board, drawing an average of 3.8 million total viewers and 1.1 million A25-54 viewers. MSNBC's primetime coverage of the Republican National Convention (July 18-21) grew an impressive 34% in total viewers and 32% in the demo compared to 2012. For both conventions, more Americans turned to
NBC News and
MSNBC combined than any other broadcast or cable television network.
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