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MSNBC Bests CNN and Fox News in Viewer Grouwth Across Key Dayparts

By: Jan. 31, 2017
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For the month of January 2017, MSNBC racked up the most growth for total viewers in cable news across key dayparts. MSNBC outpaced the competition in total day M-Su 6a-6a (+53% vs. CNN's +37% and FNC's +45%), M-F prime 8-11pm (+62% vs. CNN's +34% and FNC's +27%), and dayside M-F 9am-5pm (+60% vs. CNN's +36% and FNC's +48%).

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In the key news A25-54 demographic, MSNBC's weekday prime M-F 8-11pm was up +54%, topping CNN (+38%) and Fox News (+35%) for the month.

Among all cable networks, MSNBC ranked 6th in M-F prime 8-11pm for total viewers (up from 16th place in January 2016), beating 9th place CNN (1,432,836 vs. 1,239,580). In the A25-54 demo, MSNBC ranked #22 among all cable networks (up from #33 in January 2016). For full day M-F 6a-2a, MSNBC ranked 10th overall in total viewers (up from #17) and #22 in the A25-54 demo (up from #37 in January 2016).

Now in its 10th year on MSNBC, "Morning Joe" continued its winning streak over CNN's third-place "New Day" in total viewers, besting CNN for the 23rd month in a row. "Morning Joe" was up +24% in total viewers (625,000 vs. CNN's 488,000) and +13% in A25-54 over last year, posting its best January total viewer delivery ever for any show on MSNBC during the time period.

MSNBC's shift to breaking news in dayside (M-F 9am-5pm) last year continues to pay strong dividends as the daypart's year over year growth in total viewers continues to soar over the competition, posting gains of +60% (vs. CNN's +36% and FNC's +48%). In the A25-54 demo, MSNBC dayside posted gains of +49% over January 2016.

NOTE: Data based on Nielsen Live+Same Day for the period 12/26/16-1/29/17. Individual show data represents regular programming only.

JANUARY 2017 PROGRAM HIGHLIGHTS

MORNING JOE (M-F 6-9am)

  • "Morning Joe" continued its winning streak over CNN's third-place "New Day" in total viewers for the 23rd month in a row.
  • "Morning Joe" was up 24% in total viewers (625,000 vs. CNN's 488,000) and +13% in A25-54 over last year.
  • "Morning Joe" posted its best January total viewer delivery ever for any show during the time period.
  • "Morning Joe" averaged 625,000 total viewers (ahead of CNN's 488,000) and 143,000 viewers A25-54.

DAYSIDE (M-F 9am-5pm)

  • MSNBC dayside's year-to-year growth in total viewers continues to soar over the competition, posting gains of +60% (vs. CNN's +36% and FNC's +48%).
  • In the A25-54 demo, MSNBC dayside posted gains of +49% over January 2016.
  • "Andrea Mitchell Reports" (M-F 12-1pm) delivered more growth than CNN and Fox News in both total viewers and A25-54 demo. "Andrea Mitchell Reports" was up +56% in total viewers (vs. CNN's +29% and FNC's +32%) and +41% in the demo (vs. CNN's +36% and FNC's +40%).
  • "Andrea Mitchell Reports" averaged 625,000 total viewers and 120,000 viewers A25-54.

EARLY EVENING (M-F 5-8pm)

  • "MTP Daily with Chuck Todd" was up +39% in total viewers and +42% in the demo over January 2016.
  • "MTP Daily" averaged 770,000 total viewers and 143,000 viewers A25-54.
  • "For the Record with Greta," which debuted on MSNBC in January 9, 2017, far outpaced the growth of CNN and Fox News in both total viewers (+61% vs. CNN's +34% and FNC's +42%) and the A25-54 demo (+83% vs. CNN's +39% and FNC's +64%) compared to January 2016.
  • "For the Record" averaged 829,000 total viewers and 181,000 viewers A25-54.
  • "Hardball with Chris Matthews" topped third-ranked CNN among total viewers for the sixth straight month.
  • "Hardball" was up +29% in total viewers and +44% in the demo over January 2016.
  • "Hardball" averaged 1.155 million total viewers and 236,000 viewers A25-54.

WEEKDAY PRIME (M-F 8-11pm)

  • MSNBC's weekday prime growth M-F 8-11pm outpaced CNN and Fox News in total viewers (+62% vs. CNN's +34% and FNC's +27%) and the A25-54 demo (+54% vs. CNN's +38% and FNC's +35%).
  • Of all cable networks, MSNBC ranked 6th overall for M-F prime 8-11pm in total viewers for January 2017 (up from #16 in January 2016), beating 9th place CNN (1,432,836 vs. 1,239,580 viewers).
  • In the A25-54 demo, MSNBC ranked #22 (up from #33 in January 2016).
  • "All In with Chris Hayes" delivered more growth than its competition in total viewers (+54% vs. CNN's +33% and FNC's +22%) and the A25-54 demo (+57% vs. CNN's +42% and FNC's +36%).
  • "All In" averaged 1.267 million total viewers and 276,000 viewers A25-54.
  • "The Rachel Maddow Show" extended its winning streak and ranked #2 in total viewers, beating CNN's regular programming for the 44th straight month.
  • "The Rachel Maddow Show" was up double digits and posted more growth than Fox News in both total viewers (+71% vs FNC's +35%) and the A25-54 demo (+69% vs. FNC's +68%) over January 2016.
  • "The Rachel Maddow Show" averaged 1.814 million total viewers and 412,000 viewers A25-54.
  • "The Last Word with Lawrence O'Donnell" again ranked #2 in total viewers, beating CNN's regular programming for the 20th straight month.
  • "The Last Word" was up +69% in total viewers and +54% in the demo compared to January 2016.
  • "The Last Word" averaged 1.451 million total viewers and 296,000 viewers A25-54.

THE 11TH HOUR WITH BRIAN WILLIAMS (M-Th 11-11:30pm)

  • "The 11th Hour with Brian Williams" ranked #2 in THE HALF HOUR ahead of CNN among total viewers for the 6th straight month.
  • "The 11th Hour" posted more growth than CNN and Fox News in total viewers (+119% vs. CNN's +105% and FNC's +40%) and nearly doubled that of Fox News in the demo (+77% vs. FNC's +38%).
  • "The 11th Hour" averaged 1.17 million total viewers and 248,000 viewers A25-54.

AM JOY (Sa-Su 10am-12pm)

  • Saturday editions of "AM Joy" doubled the growth of its competition in total viewers (+111% vs. CNN's +16% and FNC's +54%). "AM Joy" also posted more growth than CNN in the A25-54 demo (+63% vs. CNN's +45%). The Saturday edition averaged 820,000 total viewers and 176,000 viewers A25-54.
  • Sunday editions posted more growth than CNN and Fox News in both total viewers (+136% vs. CNN's +38% and FNC's +49%) and the A25-54 demo (+82% vs. CNN's +68% and FNC's +80%). The Sunday edition averaged 729,000 total viewers and 180,000 viewers A25-54.


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