MELISSA & JOEY, BABY DADDY Hit New Season Highs on ABC Family

Wednesday's all-new "Melissa & Joey" hit season highs in Adults 18-34 (430,000/0.6 rating), Women 18-34 (303,000/0.9 rating) and Viewers 12-34 (500,000/0.5 rating), ranking as cable TV's #1 original telecast at 8 o'clock in the key measures, as well as among Adults 18-49 (636,000/0.5 rating), Women 18-49 (399,000/0.6 rating) and Females 12-34 (366,000/0.8 rating).

Compared to its summer season launch, "Melissa & Joey" improved by solid margins in key demos, including by 23% in Adults 18-34 (430,000 vs. 351,000) and by 17% in Women 18-34 (303,000 vs. 258,000).

"Baby Daddy" (8:30-9:00 p.m.)
At 8:30 p.m., an all-new "Baby Daddy" soared to season highs across the board: Total Viewers (1.02 million), Adults 18-34 (484,000/0.7 rating), Women 18-34 (359,000/1.1 rating), Adults 18-49 (648,000/0.5 rating), Women 18-49 (462,000/0.7 rating), Viewers 12-34 (570,000/0.6 rating) and Females 12-34 (443,000/1.0 rating).

Competitively, "Baby Daddy" stood as cable TV's #1 original telecast in The Half Hour in Adults 18-34, Women 18-34, Women 18-49 and target Millennials.

Versus its summer season launch, "Baby Daddy" surged by double digits across key categories, including by 18% in Total Viewers (1.02 million vs. 862,000), by 54% in Adults 18-34 (484,000 vs. 314,000), by 22% in Adults 18-49 (648,000 vs. 529,000) and by 32% in Viewers 12-34 (570,000 vs. 431,000).

Source: NTI, U.S. ratings, 7/17/13, Live + SD.

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