MATCH GAME Debut Sets Multi-Year Summertime Time Slot Highs for ABC
By: Caryn Robbins Jun. 27, 2016
With a repeat "America's Funniest Home Videos" leading into its Sunday game show premieres against an "Olympic Trials"-boosted NBC, ABC won Sunday in Total Viewers (6.6 million) and took the major network lead among Adults 18-49 (1.3/5).
ABC's premiere of "The $100,000 Pyramid" (1.7/5) ranked as the Sunday's No. 1 broadcast series in Adults 18-49, while the premieres of "Celebrity Family Feud" (1.5/6) and "Match Game" (1.5/5) followed closely in a tie at No. 2 (also tied w/ CBS' "Big Brother"). In addition, "The $100,000 Pyramid" (8.0 million) and "Celebrity Family Feud" (7.8 million) stood as Sunday's Top 2 most watched shows overall, respectively. ABC's "The $100,000 Pyramid" also represents the summer's No. 1 new show in Total Viewers and Adults 18-49. "Celebrity Family Feud" (8:00-9:00 p.m. - 7.8 million and 1.5/6 in AD18-49):Launching over its repeat "America's Funniest Home Videos" lead-in at 8:00 p.m. (+95%/+150%) against NBC's "Olympic Trials" and CBS' "Big Brother" Sunday premiere, ABC's second season premiere of "Celebrity Family Feud" ranked No. 1 against its major network competition in its hour with Total Viewers (7.8 million) and Adults 18-49 (1.5/6-tie). The ABC game show built by double digits from its first half-hour to its second half-hour in Total Viewers (+11%) and Adults 18-49 (+21%).
Building on its lead-in at 9:00 p.m. (+3%/+13%), ABC's "The $100,000 Pyramid" dominated NBC's "Olympic Trials" in the hour by 2.6 million viewers (8.0 million vs. 5.4 million) and 21% in Adults 18-49 (1.7/5 vs. 1.4/4). "The $100,000 Pyramid" drew ABC's biggest summertime (Memorial Day-Labor Day) audience to the time period with regular programming in nearly 12 years - since 8/1/04. "Match Game" (10:00-11:00 p.m. - 6.7 million and 1.5/5 in AD18-49):
At 10:00 p.m., ABC's "Match Game" debut won its hour over NBC's "Olympic Trials" in Total Viewers (6.7 million) and Adults 18-49 (1.5/5). "Match Game" pulled ABC's largest summer audience in the time slot with regular programming in nearly 10 years and tied the highest young adult number in 4 years - since 8/20/06 and 7/15/12, respectively. A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.
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