Lionsgate's Online Fitness Channel BEFIT Announces Nutritional Supplement Line

Lionsgate's (NYSE: LGF) BeFit Channel, the one-stop shop for free, high quality fitness programming on YouTube, is partnering with leading nutritional supplement company Top Secret Nutrition to develop a line of BeFit branded nutritional supplements, it was announced today by Lionsgate SVP of Marketing and BeFit General Manager Kajsa Vikman and Tom Richardson, CEO of Top Secret Nutrition.

The collaboration will combine BeFit's ability to connect directly to millions of potential customers through its Youtube channel with Top Secret Nutrition's expertise in sports nutrition, general health and weight management supplementation. The newly developed supplements are designed specifically to help transform the fast-growing BeFit community, which now includes more than 1.3 million subscribers.

The BeFit nutritional supplements line will debut with a revolutionary array of clean and effective products, produced with high quality natural ingredients. The initial product line will be focused on leading edge technology and include items such as a three pronged fat burner and food based active lifestyle supporting vitamins.

"BeFit is committed to providing complete fitness solutions that support the active lifestyle of our audience. Effective nutritional supplements are a natural extension of that mission and continue our goal to create a one-stop shop for all things fitness," said Vikman. "Joining with Top Secret Nutrition will provide our growing community of 'BeFitters ' with the tools they need to help them reach their fitness goals and transform themselves."

"The nutraceutical industry has never seen an alliance of this natureand we are thrilled to bring our expertise at creating clean and effective sports nutrition products to the relationship, and ultimately to the BeFit community," said Richardson. "Nutritional supplementation is a critical and often overlooked component of any comprehensive fitness program, and these new products will be formulated to provide maximum benefit to users in achieving their fitness goals."

ABOUT BEFIT

Lionsgate BeFit is an ad-supported one-stop shop for free, high-quality fitness programming on Youtube that features original exercise programs focusing on the latest trends including complete workout systems, mobile content, targeted toning series. BeFit's over 1.3 million subscribers can access shows led by top trainers along with an extensive content catalog. The expert trainers showcased on the network's original programing include Scott Herman, Keaira LaShae and Courtney Prather along with Kino MacGregor, Sydney Benner and Tracey Mallett. The channel also features content from world-renowned experts in their fields including Jillian Michaels, Denise Austin, Kym Johnson, Jane Fonda,Billy Blanks, Jr, Mary Helen Bowers and Dolvett Quince.

ABOUT LIONSGATE

Lionsgate, home to The Hunger Games, Twilight and Divergent franchises, is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning MAD MEN and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success THE WENDY WILLIAMS SHOW and the critically-acclaimed hit series Orange is the New Black.

Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, The Hunger Games and The Hunger Games: Catching Fire, the first installment of the Divergent franchise, Now You See Me, John Wick, Warm Bodies, The Possession, Sinister, Roadside Attractions' A Most Wanted Man, Lionsgate/Codeblack Films' Addicted and Pantelion Films' Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

ABOUT TOP SECRET NUTRITION

Top Secret Nutrition is a leader in the design, development, marketing and distribution of scientifically advanced, safely sourced, high quality and effective nutritional supplements. The company is known for creating innovative products using the best of what Science has studied and nature has to offer. Top Secret Nutrition sells nutritional supplements through two divisions, the branded Top Secret Nutrition line via wholesale and retail channels globally; and the private label and licensing division. The company was officially established on January 1, 2011 and is based in Miramar, Florida. All of its products are manufactured in the United States using Good Manufacturer Practices (GMP) certified labs.

SOURCE Lionsgate

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