Lionsgate & Google Play to Present THE MAD MEN EXPERIENCE

Lionsgate (NYSE: LGF), a premier next generation global content leader, and Google Play are celebrating one of the most ground-breaking shows on television by partnering on The MAD MEN Experience, the two companies announced today. With anticipation building for the show's May 17th series finale on AMC, the companies are unveiling an immersive digital destination celebrating the four-time Emmy-winning drama and allowing fans to explore the seductive world of Don Draper and the ruthlessly competitive men and women of 1960s Madison Avenue.

The partnership marks Google Play's first ever TV show digital fan experience. It will also be showcased and experienced by Television Academy members at the Academy's "A Farewell to Mad Men" event with the show's cast and crew in Los Angeles on May 17.

The MAD MEN Experience starts at g.co/MadMen, an interactive, art exhibit-style website where the viewer is invited to relive magical moments from the series and take a deeper look at the show's characters, themes and historical timeline. Fans can see over 300 assets including rarely seen artwork, interviews with cast, audio commentaries and other features released for the first time in a digital environment including exclusive never-before-released content.

"Our partnership with Google Play reflects our continuing commitment to create and deliver cutting edge content that extends our brands for fans and newcomers alike to discover for years to come," said Lionsgate EVP of Marketing Anne Parducci. "The MAD MEN Experience transports a ground-breaking show to a new level by infusing its representation of 1960's Madison Avenue with state-of-the-art technology."

"Mad Men has captivated audiences and placed them squarely in the cocktail culture of mid-century Madison Avenue. As die-hard fans ourselves, we're excited to collaborate with Lionsgate to share this unique MAD MEN experience that gives everyone a chance to explore and interact with each season on Google Play long after the series concludes," said Jessica Igoe, Global Media and Content Partnership Marketing for Google Play.

Fans' love of the series went far beyond the television screen. As seen in this chart from Google Search Trends, MAD MEN has consistently maintained massive fan engagement throughout the years, a tremendous accomplishment after seven seasons.

Don Draper has also been the most popular character name search for every season with one exception. Peggy Olsen actually dominated as the most searched character on Google for season one with Don taking second place. Questions like "how can I dress like the characters in 'Mad Men?" and "what do they drink?" trended as some of the most Google-searched questions for the show and fans also wanted to mimic the hairstyles of their favorite MAD MEN characters. The top five most searched character hairstyles are, in descending order, Don Draper, Betty Francis, Joan Harris, Roger Sterling and Pete Campbell.

The journey continues as all seven seasons of MAD MEN are available from Lionsgate on Google Play and for a limited time, fans can watch the episode that started it all and watch Season One, episode one for free on Google Play.

The MAD MEN Experience site is available only in the US, UK, CA and AU.

MAD MEN Synopsis:

Mad Men is Lionsgate's provocative original series from writer and executive producer Matthew Weiner (HBO's "The Sopranos"). Set in 1960's New York, MAD MEN pulls the viewer into an unexpected new world - the high-powered and glamorous "Golden Age" of advertising - where everyone is selling something and nothing is ever what you expect it to be. MAD MEN is anchored by an ensemble cast, including Jon Hamm, January Jones, Elisabeth Moss, Vincent Kartheiser, Christina Hendricks, John Slattery, Jessica Paré, Rich Sommer, Aaron Staton, Kiernan Shipka, Jay Ferguson and Christopher Stanley.

About Lionsgate

Lionsgate is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, channel platforms, video games and international distribution and sales. The Company currently has more than 30 television shows on over 20 different networks, including such ground-breaking hits as ORANGE IS THE NEW BLACK and Mad Men, and has consistently generated approximately $2 billion at the global box office each of the past three years driven by a portfolio of films including the blockbuster Hunger Games and Divergent franchises. Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates and is regarded as an innovator in the digital space. Lionsgate also handles a prolific library of approximately 16,000 motion picture and television titles.

About Google Play

Google Play is an online store with millions of digital songs, movies, TV shows, apps, games, books and more. With access to 30 million songs, thousands of new release movies and next day TV shows, millions of apps and games, and thousands of news sources, Google Play is your one stop shop for digital entertainment on any device.

Photo credit: Dan Steinberg & AP/Invision for Google Play

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