Lifetime continued to post year-over-year growth among key demographics this summer, registering a +2% jump among Total Viewers for Third Quarter 2015 versus Third Quarter 2014. Among Women 25-54, the network logged in a +8% increase, while also delivering a +3% gain in Adults 25-54 compared to 3Q'14, according to Nielsen Research. Additionally, in Women 25-54, Lifetime registered a +2% gain in September 2015 versus September 2014.
Lifetime ranked #4 among Women 25-54 for the quarter, its best overall quarterly rank in three years, as well as #4 in Women 18-49. Its #11 ranking with Adults 25-54 is its highest 3Q rank in five years, while among Total Viewers, Lifetime ranked #13, its highest rank for the quarter in two years.
The network's strong growth in the quarter comes on the heels of its double-digit growth for the month of August, when Lifetime's hit series Little Women: LA, Bring It!, Atlanta Plastic, Dance Moms,
PROJECT RUNWAY and Devious Maids, alongside the original movie The Unauthorized Full House Story, resulted in double digit year-to-year growth for the month. Among Total Viewers, Lifetime locked in a +10% gain vs. August 2014; a +20% increase in Women 25-54, and a +16% jump with Adults 25-54.
ABOUT LIFETIME
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, nonfiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney
ABC Television Group and Hearst Corporation.
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