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'Leno' And 'Fallon' Score Late-Night Ratings Wins 5/10-14

By: May. 20, 2010
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NBC's "The Tonight Show with Jay Leno" has won the week of May 10-14 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.

Jay delivered his biggest overall viewership (4.1 million persons) in five weeks (since the week of April 5-9).

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also delivered more adult 18-49 viewers than any entertainment competition on any cable or broadcast network in the time period, while tying CBS's "Late Late Show with Craig Ferguson" in adult 18-49 rating points during the hour.

To date, Jay Leno has ranked #1 in adult 18-49 rating on 52 of 55 nights versus "Late Show" (including ties) since returning as host of "Tonight" on March 1. In total viewers, Jay has ranked #1 on 54 of 55 nights.

For the week of May 10-14, Jay's average 1.424 million adults 18-49 outscored Letterman's 1.181 million; in total viewers, Jay's audience of 4.090 million persons beat Letterman's 3.403 million; and in adults 18-34, Jay's 503,000 topped Letterman's 442,000. At 12:35 a.m. ET, Jimmy Fallon's 767,000 adults 18-49 for the week topped Ferguson's 737,000; in total viewers, Jimmy's 1.586 million trailed Ferguson's 1.752 million; and in adults 18-34, Jimmy's 337,000 out-delivered Ferguson's 317,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 10-14. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m. ET

NBC "Tonight," 1.1 rating, 5 share

CBS "Late Show," 0.9/4

ABC "Nightline," 1.0/4

12:05 a.m. ET

ABC "Kimmel," 0.5/3*

12:35 a.m. ET

NBC "Late Night," 0.6/3*

CBS "Late Late Show," 0.6/3

1:35 a.m. ET

NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m. ET

NBC "Tonight," 4.1 million viewers

CBS "Late Show," 3.4 million viewers

ABC "Nightline," 3.6 million viewers

12:05 a.m. ET

ABC "Kimmel," 1.7 million viewers*

12:35 a.m. ET

NBC "Late Night," 1.6 million viewers*

CBS "Late Late Show," 1.8 million viewers

1:35 a.m. ET

NBC "Last Call," 0.9 million viewers*

* Friday's "Late Night with Jimmy Fallon" was re-titled and is excluded from these averages. Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET

NBC "Tonight Show with Jay Leno," 1.2/5

CBS "Late Show," 1.0/4

ABC "Nightline," 1.0/4

12:05 a.m. ET

ABC "Kimmel," 0.5/3

12:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 0.6/4

CBS "Late Late Show," 0.6/3

1:35 a.m. ET

NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m. ET

NBC "Tonight Show with Jay Leno," 4.4 million viewers

CBS "Late Show," 3.9 million viewers

ABC "Nightline," 3.8 million viewers

12:05 a.m. ET

ABC "Kimmel," 1.7 million viewers

12:35 a.m. ET

NBC "Late Night with Jimmy Fallon," 1.6 million viewers

CBS "Late Late Show," 1.9 million viewers

1:35 a.m. ET

NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 10-14

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, "The Daily Show," 0.6

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, "The Daily Show," 1.4 million

Comedy Central, 11:30 p.m. ET, "The Colbert Report," 1.1 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

 



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