Telemundo's upcoming super series "Dueños del Paraiso" (Masters of Paradise) kicked off its promotional launch via a multi-platform campaign in partnership with social media platform Facebook and in collaboration with network shows and talent offering an exclusive first-look preview of the series available for 24 hours on the "Dueños del Paraiso" dedicated Facebook page. In less than 48 hours, the video generated over half a million views and reached over 3 million fans. The activation was full circle as Telemundo platforms, network talent including the "Dueños del Paraiso" cast and shows including "Un Nuevo Día", "Suelta la Sopa", "Al Rojo Vivo", and "Titulares y Más" joined the launch across all their on-air and online platforms.
"Dueños del Paraiso" is an original
Telemundo Studios co-production with Television Nacional de Chile with a screenplay by Pablo Illanes ("¿Dónde está Elisa?") and directed by Lilo Vilaplana ("El Capo") and Nicolás Diblasi ("Una Maid en Manhattan"). The super series is currently shooting on location in Miami and Chile and slated to premiere in early 2015. "Dueños del Paraíso" features an ensemble cast of nearly 30 actors, and is based on a story set in the late 1970s and early 1980s, that tells the story of Anastasia Cardona (Kate del Castillo), a woman without a trace of innocence, whose life has been derailed by violence and poverty. Ambition lures her into the world of drug trafficking, and transforms her into one of the most powerful women of her time.
The stellar cast features a special appearance from Oscar® nominee Adriana Barraza, Jorge Zabaleta, José María Torre, Miguel Varoni, Tony Dalton, Ximena Duque, Alberto Jiménez, María Elena Swett, Tiago Correa, Guillermo Quintanilla, Sofía Lama, Géraldine Bazán, Juan Pablo Llano, Pepe Gámez, Gabriel Valenzuela, Andrea López, Ariel Texidó, Margarita Muñoz, Maria Luisa Flores, Yuly Ferreira, Ana Osorio, Jorge Hernández, Beatriz Monroy, Rachell Vallori, Alberto Mateo, Daniela Wong and Maxi Iglesias, among others.
"We are very excited to have Kate join us for this major production, whose story is told by a spectacular cast of actors," said Joshua Mintz, Executive Vice President for Scripted Programming and General Manager of
Telemundo Studios. "We are also proud to co-produce for the first time with TVN Chile, a major producer of Spanish content."
Traumatized by the events of a difficult life and driven to avenge the
BETRAYAL of her husband who was going to make all her dreams come true, Anastasia finds wealth in his illegal business. Her thirst for power knows no limits, especially when choosing her victims. Willing to do anything to defeat her enemies, Anastasia learns the harsh reality of living a loveless life and the many faces of betrayal.
"Dueños del Paraíso" is executive produced by Joshua Mintz along with supervising producers David Posada and Gemma Lombardi.
Viewers can follow the series of "Dueños del Paraíso" at Facebook.com/DuenosParaiso and @DuenosParaiso on Twitter. For more information, please visit nbcumv.com and follow the Public Relations department on Twitter at @TLMDMediaPR.
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