Broadway Video is launching a new premium comedy collective powered by Latino voices. The studio, Más Mejor, will Create and distribute content targeted to the growing Latino population but will appeal to general audiences in the U.S. and beyond. In collaboration with NBCUniversal Telemundo Enterprises, the partnership will utilize their leading digital and social audiences to distribute the content and Create exclusive sponsorship opportunities.
Broadway Video has partnered with emerging and marquee comedic talent and digital influencers including SNL alums Horatio Sanz and Fred Armisen; Vine star David Lopez; Gina Brillon, Fabrizio Copano, Melissa Villaseñor, Room 28, and Frank Garcia Hejl. A partnership with Mexico City production studio What A Bear run by Adriana Bello (Days of Grace) and Lemon Films' Billy and Fernando Rovzar (Casa Mi Padre) will source talent and produce short-form comedy content in keeping with the Broadway Video brand.
The programming schedule will be announced in January 2016, when the studio's content goes live. It will include weekly short-form premium comedy series and topical videos and editorial. The content will be a mix of Spanish and English-language for the growing bilingual, multicultural demographic.
NBCUniversal
Telemundo Enterprises will
LEVERAGE its full spectrum of digital platforms to distribute content and develop unique sponsorship opportunities. Additionally, they will engage social conversations collaborating with their award winning Social Media team.
"We're excited to work with
Telemundo Digital and our other soon-to-be-announced distribution partners to provide a platform for the many talented Latino performers and creators here and abroad," said Britta von Schoeler, President, Broadway Video Enterprises. "We constantly look for new ways to connect with Hispanic audiences," said Peter Blacker, EVP, Digital Media & Emerging Business, NBCUniversal
Telemundo Enterprises. "Partnering with Broadway Video on this launch represents our first move into multiplatform comedy and should be very well received by audiences and advertisers alike."
Officially launching in January 2016, Más Mejor will be unveiled at Advertising Week on September 29, 2015. For additional information, visit
www.MasMejor.com.
About BROADWAY VIDEO:
Broadway Video is a global media and entertainment company focused on the creation and distribution of premier content. Founded by Lorne Michaels in 1979, Broadway Video's legacy originated with the cultural icon Saturday Night Live. Broadway Video has since built an incredible portfolio of television programs and feature films including The Tonight Show Starring Jimmy Fallon, Documentary Now, Late Night with Seth Meyers, Portlandia, Man Seeking Woman, 30 Rock, Wayne's World, and Mean Girls.
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