In Late-Night Metered-Market Ratings for Saturday Night:
· The Aug. 4 encore telecast of "Saturday Night Live," hosted by Kumail Nanjiani and featuring musical guest P!nk, has averaged a 2.5 rating, 7 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 0.7/4 in adults 18-49 in the 25 markets with local people meters.
· Last night's "SNL" equaled the show's highest metered-market household rating since June 2 (2.8 with host Donald Glover and musical guest Glover as Childish Gambino) and matched the "SNL" high in 18-49 in the local people meters since June 23 (0.8 with host Jessica Chastain and musical guest Troye Sivan).
· Last night's "Saturday Night Live" is the #1 show of the night on the Big 4 networks in both metered-market households and in 18-49 in the local people meters, topping all primetime shows on those nets in both categories.
· The Aug. 4 telecast is matching "SNL's" August 2017 average in metered-market household ratings (2.5 vs. 2.5).
· Official-national ratings for the Aug. 4 edition of "Saturday Night Live," including viewership numbers, are due from Nielsen on Tuesday, Aug. 7.
Saturday Primetime Ratings:
NBC ranks #1 in primetime among the Big 4 networks in adults 18-49 and total viewers. Note: The NBC station in Philadelphia carried Major League Baseball.
Pending updates, this is the fifth consecutive night NBC has ranked #1 among the Big 4 networks in 18-49 and fifth time in six nights in total viewers.
"Dateline Saturday Night Mystery" (0.4/2 in 18-49, 0.6 in 25-54, 2.6 million viewers overall from 9-11 p.m. ET):
· Ties as primetime's #1 telecast on the Big 4 networks in adults 18-49 and is #1 outright in primetime among those nets in adults 25-54 and total viewers.
· Wins the two-hour timeslot among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54 and total viewers.
· Grows 0.2 of a rating point or +67% from its first half-hour to its fourth in adults 18-49 (0.3 to 0.5), +60% in adults 25-54 (0.5 to 0.8) and +36% in total viewers (2.2 million to 3.0 million).
· Will add significant viewership via time-shifting and time-shifting and VOD - the previous week's "Dateline Mystery" grew by +15% in 18-49 (.47 to 0.54) and +323,000 viewers overall (3.0 million to 3.3 million) going from L+SD to L+3.
· Upscale: "Dateline Mystery" is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).
An encore telecast of "Making It" (0.3/2 in 18-49, 1.6 million viewers overall from 8-9 p.m. ET):
· Ties for #1 in the timeslot among the Big 4 networks in adults, men and women 18-49; adults and women 18-34; and adults and men 25-54.
· Grew from its first half-hour to its second in 18-49 (0.2 to 0.3) and total viewers (1.553 million to 1.587 million).
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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