Thinkfactory Media today announced that it has finalized a U.S. licensing deal for the successful international game show format HIDE THE SMILE. To be hosted by superstar comedian Larry the Cable Guy, the program will be executive produced by Thinkfactory Media's Adam Reed, Adam Freeman, Leslie Greif, Larry the Cable Guy and Maggie Houlehan.
Through a unique mashup of game show, stage entertainment and comedy sketches, HIDE THE SMILE challenges contestants to keep a straight face and hold back laughter in an effort to win cash, as they are put in the midst of scripted sketches performed by a professional comedy troupe. Taped in front of a live studio audience, the show features bizarre scenarios, outlandish costumes and surprise celebrity guests, all designed to ratchet up the comedy pressure and make it harder for contestants not to crack a smile.
A long-running mainstream success on Finland's main television channel, YLE, HIDE THE SMILE has also been adapted for a tween audience in Canada for youth channel Vrak, and was licensed in Ukraine. Thinkfactory licensed HIDE THE SMILE from London-based, Small World IFT Distribution and the format was created by Yellow Films/Story Of... out of Finland.
"We're thrilled to be partnering with Larry the Cable guy to bring HIDE THE SMILE to U.S. audiences after the format has received so much success in other territories," said Adam Reed, Executive Vice President, Thinkfactory Media. "We all know how hard it can be to keep a poker face, and this program will test the stamina and determination of contestants in a way that is sure to have audiences breaking their own smiles and bursting with laughter."
About Thinkfactory Media Thinkfactory Media is a full-service production company that creates high-quality entertainment content. Renowned for award-winning productions, the company was the driving force behind the Emmy(R) and Golden Globe(R)-nominated hit mini-series Hatfields & McCoys (History), starring Kevin Costner. Other recent credits include: The 10-hour television event
TEXAS RISING (History),
MARRIAGE BOOT CAMP: REALITY STARS (We tv),
VET SCHOOL (Nat Geo WILD) Preachers' Daughters (Lifetime), R&B Divas: Atlanta (TV One), R&B Divas: Los Angeles (TV One),
QUEENS OF DRAMA (Pop),
STRANGE LOVE (TLC),
BIG GIANT SWORDS (Discovery),
4TH AND LOUD (AMC), Gene Simmons: Family Jewels (A&E), Tony Danza: Teach (A&E), among many others. Find out more about Thinkfactory Media and its projects at
www.ThinkfactoryMedia.com and follow them on Twitter at @TFactoryMedia.
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