LACE UP Episodes 1 & 2, ft. Fetty Wap & More, Now Available Now for Free on YouTube

YouTube just dropped the first two episodes of LACE UP: THE ULTIMATE SNEAKER CHALLENGE for free on YouTube. A teaser trailer for episode #3 also went up today. Episode 1 features BLACK-ISH actor Anthony Anderson and episode 2 features model Ashley Graham and rapper Macklemore, while episode 3 highlights Hip Hop superstar Fetty Wap and tennis legend Stan Smith. The next episodes will be available on Youtube Red.

LACE UP is the first-ever, unscripted competition series where aspiring footwear designers from around the world battle it out to determine who can design, develop and produce the next great sneaker. The STAKES are high-with designers competing for the ultimate prize: their own limited edition James Harden sneaker and a design job at Adidas.

Check out the available episodes below!

Episode 1: https://www.youtube.com/watch?v=RQK-pOe6xBo&t=2307s

"Superstar Dance Off": Colors & Materials: The teams square off in a battle to create the best redesign of the adidas Originals icon Superstar sneaker, using innovative materials and eye-grabbing color schemes. Actor Anthony Anderson serves as a guest judge while professional Hip Hop dancer, Hok Konishi, choreographs routines for local b-boy team, the Portland Trail Breakers, to test out the sneaker designs in a Hip Hop dance-off.

Episode 2: https://www.youtube.com/watch?v=w_4XJSNM7MI&list=PLy0UtyHO7wLom3K3JKtKXg9vqFBs4msj0&index=2

"Red Carpet Kicks": High Heel Fashion Meets Streetwear: Lace Up goes high fashion as the teams elevate their streetwear designs to create a fashionable sneaker... with a heel. Model Ashley Graham and Rapper Macklemore determine the most fashion-forward designs following a runway show where the team's style each model's threads to match her kicks.

Teaser Trailer for Episode 3: https://www.youtube.com/watch?v=Hn5uzrLoDkE

"Legendary Design": Learning Design & Rendering: Hip Hop superstar, Fetty Wap, serves as the inspiration for this week's sneaker designs. Tennis legend and cultural innovator Stan Smith stops by PENSOLE as the teams completely redesign his iconic namesake sneaker. Jesse Wellens joins in the fun, helping the designers produce a Hip Hop music video to show off their shoes.

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