Katie Couric & More Launch FED UP Kickstarter Campaign

RADiUS, the boutique label of the Weinstein Company in tandem with the FED UP team are excited to announce the launch of a Kickstarter campaign to make the hit film available to every teacher in America. The goal is not only to equip every teacher who signs up on the FED UP website (www.fedupmovie.com) with a free copy of the film in both English and Spanish, but, also to provide them with a FED UP Food Education kit that includes an exhibition license to allow for unlimited school screenings, a 60 minute classroom version of the film and a comprehensive study guide.

Narrated by Katie Couric, FED UP unearths the dirty little secrets behind the food industry in an effort to get people eating healthier. The film was executive produced by Couric and Laurie David (AN INCONVENIENT TRUTH) and directed by award-winning filmmaker Stephanie Soechtig (TAPPED).

FED UP's success has been fueled by an aggressive social action component. The Kickstarter campaign marks the next phase in the film's mission to help Americans combat one of the greatest health epidemics of our time. The FED UP Challenge, the film's first social action initiative, launched in May 2014 with enormous success - inspired more than 65,000 people to go sugar-free for 10 days.

According to FED UP's Social Action Campaign Director Dan O'Meara: "Eighteen months ago, RADiUS former co-president Tom Quinn had a brilliant idea for how we could innovate in educational distribution by working with Kickstarter to make FED UP directly available to every teacher in America. Since then, we have built a dedicated network of individuals who are passionate about the cause. We hope this community of 500,000+ will join us on our mission to put FED UP in every American classroom."

Couric emphasized the importance of this campaign: "Our intention from the beginning was to get FED UP in the hands of educators across the country because we knew that if every teacher, student, and parent had the opportunity to learn the truth about the food they eat, then together, we might start to turn the tide on this public health epidemic."

ABOUT RADiUS
RADiUS is the boutique label of the Weinstein Company (TWC) and the first studio division dedicated to both multi-platform VOD and theatrical distribution. Utilizing both traditional and digital media, RADiUS brings the highest quality films and other specialty entertainment to a wider audience than ever before. Founded by Tom Quinn and Jason Janego, the label continues to develop innovative distribution strategies to make marquee content available to consumers where, when and how they want it. The label's inaugural slate included such films as BACHELORETTE (the first multi-platform film to hit #1 on iTunes and the only multi-platform release to ever reach #4 for top Cable VOD performers) and Cannes competition entry ONLY GOD FORGIVES directed by Nicolas Winding Refn and starring Ryan Gosling and Kristen Scott Thomas. Other high profile releases include: the Academy Award winning CITIZENFOUR, the Academy Award winning 20 FEET FROM STARDOM; Rob Epstein and Jeffrey Friedman's LOVELACE; Zachary Heinzerling's Oscar nominated CUTIE AND THE BOXER (Sundance 2013 U.S. Documentary Directing Award), Jacob Kornbluth's INEQUALITY FOR ALL (Sundance 2013 U.S. Documentary Special Jury Award) and Keanu Reeves' directorial debut - MAN OF TAI CHI in which he also starred. Last year, RADiUS' slate featured (among others): Bong Joon Ho's RUNAWAY hit SNOWPIERCER, BLUE RUIN (winner of the FIPRESCI International Critics Prize at the Cannes Film Festival), Errol Morris' THE UNKNOWN KNOWN, FED UP from Laurie David and Katie Couric and THE ONE I LOVE starring Elisabeth Moss and Mark Duplass (Sundance). RADiUS is coming off the wildly successful IT FOLLOWS in addition to THE HUNTING GROUND, currently in theaters from the Academy Award nominated team of Kirby Dick and Amy Ziering. Upcoming titles include Chris Evans' directorial debut BEFORE WE GO and the highly anticipated GOODNIGHT MOMMY.

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