MTV, VH1, CMT and LOGO's O Music Awards ended tonight with one final loud crashing beat of a drum. During the course of the 24-hour event hosted by Sklar Brothers, awards were dolled out in categories like "Best Artist Instagram," "Best Music App," and "Fan Army FTW," Andrew W.K. landed a place in the history books after successfully drumming his way to a new world record, Darling Parade won a coveted slot to play VMA weekend, while more than 50 bands, 5 kittens and one goat took part in "Live Music Day Festival," the world's largest online/mobile only music festival.
Spoofing previous O Music Award world records, Andrew W.K. bravely sought to set a new world record for himself for the LONGEST DRUM SESSION IN A RETAIL STORE. To aid in this rhythmic feat of endurance, he was joined by a who's who of drummers including Chad Smith (Red Hot Chili Peppers), Marky Ramones (The Ramones), The Roots band leader and drummer ?uestlove, Zac Hanson (Hanson), Liberty DeVitto (former drummer for Billy Joel) and more. Even Oscar-winning actor Cuba Gooding Jr. stopped by to play the cowbell. After 24-hour banging hours, Andrew W.K. had this to say about setting the new record and winning the award for "Must Follow-Artist" on Twitter:
"I'm humbled, my ears are ringing bad, I'm emotional and I've never felt so spent in my life. But I'm so thankful for everyone that contributed and supported me," said Andrew W.K. immediately after setting the record.
This year's O Music Awards was built around "Live Music Day Festival," which included more than 50 bands performing in New York, Nashville, and Los Angeles. The show kicked off with Jonas Brothers performingmedley of songs off their highly anticipated, upcoming fifth album, including their latest single, "First Time," Additional performers included Gavin DeGraw, Hanson, Atlas Genius, Kate Nash, Grouplove, and Ashley Monroe. Full list of performers are below.
For the first time, the O Music Awards featured "Make a Band Famous" award and opportunity. Artists and bands first opted into the contest via Viacom Music Group's Artist Platform (Artists.MTV, Artists.VH1, and Artists.CMT), with 10 semifinalists determined by internal committee and fan engagement. After nearly one million votes, the five top vote-getters (in alphabetical order) Chill Moody, Darling Parade, The So So Glos,Striking Matches and Syd Arthur won a shot to play during "Live Music Day Fesitval." During the live show, fan votes determined that Darling Parade will get a once-in-a-lifetime shot to play the VMA weekend in August, as well as the distinction of becoming MTV's Artist to Watch highlighted band.
"We're so appreciative of our fans for bringing this award home for us, and we're ecstatic to see where this opportunity takes us!," said Kristin Kearns of Darling Parade.
Sponsors for O Music Awards are Pepsi, Twix and Sony Pictures.
O Music Awards Executive Produced by Lee Rolontz, Dermot McCormack and Rick Krim for Viacom. Produced by Paul Flattery. Directed by Ivan Dudynsky
O Music Awards Winners:
Jack White Analog Genius
Joe Jonas Best Artist Instagram
Lost in the Echo by Linkin Park Best Interactive Video
CrowdSYNC Best Music App
The Bonhamizer Best Music Hack
Kitty Best Web-Born Artist
Yoko Ono Digital Genius Award
Tokio Hotel Aliens Fan Army FTW
Avicii Most Inspiring Fan Outreach
Andrew W.K. Must-Follow Artist on Twitter
Seapunk Next Big Scene
Lil Bub Favorite Musical Cat
Lip Dubs Friday Friday Award
The Stars (Are Out Tonight) by David Bowie Too Much Ass for TV
Live Music Day Festival Performers
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