Jeff Bader Named NBC President, Program Planning, Strategy & Research

In a move to further accelerate the strategic vision and future of NBC Entertainment, Jeff Bader was named President, Program Planning, Strategy and Research, NBC Entertainment, by Robert Greenblatt, Chairman of NBC Entertainment, to whom he will report.

In this newly created position, Bader will be responsible for overseeing long and short term program planning for NBC's primetime, daytime and late night programming. The NBC Entertainment scheduling department will report to him as well as the division's research team. He will also supervise the windowing strategy for primetime and late night programming across all NBCU platforms as well as interfacing with NBC News and NBC Sports. Further, he will work closely with the east coast's network division led by Ted Harbert -- with whom he has worked before -- to provide coordination with the sales, affiliate, and distribution areas.

Said Greenblatt: "I am thrilled that Jeff Bader is joining the new NBC family. He is widely known as one of the broadcasting industry's most consummate executives and he will be integral to the re-building of NBC in many ways. He has deep experience in so many key areas of running a network in today's challenging environment that he will instantly prove to be invaluable to us as we look to the future. I am excited to welcome him to NBC."

For more than two decades, Bader has had numerous leadership roles at ABC. Most recently, he was Executive Vice President, Planning, Scheduling and Distribution, ABC Entertainment Group. In this position, he was ABC Entertainment's senior executive in charge of primetime and late-night program planning and scheduling. Beyond these network-specific duties, he was responsible for windowing strategies for ABC Entertainment Group programs across all platforms, both domestic and international.

Bader joined ABC in 1988 as Supervisor, Audience Analysis. He became Manager, Audience and Program Research, in 1989; Manager, Program Planning and Scheduling, in 1991; Director in 1992; Executive Director in 1994; Vice President, Current Series Programming, in 1995; Vice President, Program Planning and Scheduling, in 1996; Senior Vice President, Program Planning and Scheduling, in 1998 and Executive Vice President ABC Entertainment in 2000.

Prior to joining ABC, Bader held senior research positions at the MTM Distribution Group. His first job professionally was at NBC Entertainment.

Bader received a Master of Arts degree with distinction from the Annenberg School of Communications at the University of Southern California. He graduated with honors from Williams College in Massachusetts.

Raised in Wayland, Massachusetts, he now resides in Los Angeles, California.

 

 

To post a comment, you must register and login.