After delivering six consecutive quarters of year-over-year growth among P25-54 in primetime, CNBC today announced the latest addition to the network's expanding primetime lineup, "Jay Leno's Garage," premiering tonight, October 7 at 10PM ET/PT. Hosted by legendary comedian and "Tonight Show" host Jay Leno, the new eight-episode hour-long primetime series, covers all things automotive including classic cars, super cars, restoration projects, road tests, investments and the inner workings of the car collectors' market.
"Many of us see automobiles as kinetic artwork, which I find fascinating," said Leno. "Art doesn't always have to be stagnant. It could be rolling down the highway."
"CNBC continues to invest in original programming as it establishes the network as a primetime entertainment destination - and who better to invest in than the king of late night?" said Jim Ackerman, SVP, Primetime Alternative, CNBC. "We all know and love Jay Leno as an American icon, and now we're lucky enough to join him as he explores his other great passion: cars. The show is a celebration of our love affair with all things automotive, with Jay always reminding us that it's the people behind the wheel who provide the real stories."
"Jay Leno's Garage" takes viewers on a ride-along to the intersection of horsepower and humanity. In each hour, Jay will travel the country on
THE HUNT for the car world's most radical rides and highlight the passion and the stories behind them. Whether it's delving into the history of an iconic brand, testing the latest super car, offering consumer advice or investigating the latest automotive innovations, "Jay Leno's Garage" follows Jay on his journey through the always-fascinating world of people, their prized automobiles and cars everywhere, new and old.
Celebrity appearances include actors Keanu Reeves, Laurence Fishburne, and Tim Allen; award-winning director Francis Ford Coppola; Los Angeles Angels pitcher C.J. Wilson; comedian Jeff Dunham; and six-time NASCAR Sprint Cup champion Jimmie Johnson, among others.
For more information, visit
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"Jay Leno's Garage" is produced by Original Productions, a FremantleMedia Company, and Big Dog Productions for CNBC. Jay Leno is the executive producer.
About CNBC
With
CNBC in the U.S.,
CNBC in Asia Pacific,
CNBC in Europe, Middle East and Africa,
CNBC World and
CNBC HD ,
CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada.
CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in
NORTH AMERICA (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from
CNBC News bureaus worldwide.
CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for
CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business;
CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to
CNBC global programming; and a suite of
CNBC Mobile products including the
CNBC Real-Time iPhone and iPad Apps.
CNBC is a division of NBCUniversal, one of the world's leading media and entertainment companies. For more corporate information, visit www.nbcuniversal.com.
About Original Productions
The Original Productions team, led by Philip D. Segal CEO & EP, is a world-wide culture-changing force in unscripted reality television. More than 180 countries world-wide watch Original Productions' shows. With titles such as Deadliest Catch, Bering Sea Gold, Ice Road Truckers, Ax Men, Storage Wars, and Appalachian Outlaws, they will produce 250 hours of 'original' programming in 2015. For all things 'original' go to http://www.origprod.com/.
Source: Nielsen. Year-over-year growth in Live+SD P25-54 average audience, Monday-Sunday 8-11P time period data). 12/31/12-06/28/15.
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