Jason Alexander to Serve as 'Brand Champion' of 'Soup Nazi' Product Line

According to The Huffington Post, 'Seinfeld' star Jason Alexander will serve as a "brand champion" for The Original SoupMan line of soups. The actor will reportedly help "build the company's business in supermarkets" and help the franchised restaurants along with  spokesmen Reggie Jackson and Shaquille O'Neal.  

Alexander portrayed George Costanza in what is considered a classic episode of the long-running NBC comedy 'Seinfeld'. In the Season 7 episode entitled 'The Soup Nazi', which aired on November 2, 1995, George refused to follow the rules at a popular soup restaurant inspired by Al Yeganeh's 'Soup Kitchen International'. As a result, his soup was taken away from him and he was told "No Soup For You!" as he was ejected from the restaurant. 

Commented Alexander, "I think it's great coming full circle with Al's Soups. i Lined up with New Yorkers for years for his amazing creations. Then we had one of the greatest episodes of 'Seinfeld' ever, somewhat at his expense. But now, I get to make amends by helping bring his recipes to everyone. This is a product that I personally and wholeheartedly love and I am thrilled to be part of the team bringing it to an ever increasing market. Finally, I get to say 'Soup for you! Soup for everyone!'"