XLrator Media announced the launch of a unique multi-layered content marketing initiative to reach "core-music fans" who will make up a large percentage of its opening weekend audience and box office take for JIMI: ALL IS BY MY SIDE, opening in theaters September 26, 2014.
"As a company that's as excited about Record Store Day each year as Oscar Night, it's critical that our messaging to the music community and longtime Jimi Hendrix fans is pure and authentic," said XLrator Media CEO Barry Gordon. "We knew we had an obligation to explain to this highly-informed group why there are no original Hendrix masters used in the film, yet proudly share the high-quality, curated music experience they will enjoy in theatres with JIMI: ALL IS BY MY SIDE."
In leveraging a combination of "old-school" music business tactics and savvy, coupled with new digital sampling and communications platforms, the company brought on some extra firepower to help architect and execute its message in strategic digital marketing. Consultant and music industry veteran David Hazan, and indie music PR firm Rock Paper Scissors were also soon added to the team. Via direct outreach, the team created a network of the top independent record/vinyl stores and musical instrument retailers in each of the film's opening markets to help promote the film to their customers. A network of regional key music and lifestyle bloggers were also plugged into each opening market. These blogs have hosted interviews with the film's musical talent and have been provided with "customized Rdio playlists" for their readers who, with a click, can actually listen to the music they are reading about.
Rdio is a digital music streaming service that provides on-demand access to over 30 million songs. Rdio makes it easy to search for and instantly play any song, album, artist, or playlist, and is reinventing the way people discover, listen to, and share music.
"We're thrilled to have an official JIMI: ALL IS BY MY SIDE presence on Rdio, the first of its kind, where Hendrix fans can explore not only 10 playlists of music tied into the film, but a station of songs that capture the essence of Hendrix in London during this pivotal time in his career," said Marc Ruxin, Chief Operating Officer of Rdio.
Link to the JIMI: ALL IS BY MY SIDE Rdio station:
https://www.rdio.com/stations/people/rdiocurated/playlists/11341972/JIMI_All_Is_By_My_Side/
Social Media:
www.jimiallisbymyside.com (theater & ticket information)
www.facebook.com/jimiallisbymyside
@jimimovie
#allisbymyside
"Music By Waddy, Lyrics by Danny...and they are all instrumentals!" Webseries
Waddy Wachtel, the famed guitar icon, and creator of the film's musical score joins JIMI: ALL IS BY MY SIDE producer and Grammy® winner (Almost Famous) Danny Bramson in a highly-entertaining new behind-the-scenes webseries showcasing some of the great musical moments from the film, while also celebrating the artistry and creativity of everyone involved in the musical process as only "insiders" can provide.
ABOUT XLRATOR MEDIA, LLC
One of the fastest-growing independent film distribution companies in NORTH AMERICA since its creation in 2010, XLrator Media (XLratorMedia.com) will release 20 films in 2014 including Academy Award-winner John Ridley's JIMI: ALL IS BY MY SIDE starring Andre Benjamin as rock legend Jimi Hendrix (opening in theaters September 26th) and SXSW hits HOUSEBOUND and THE MULE. XLrator Media is also the home of the acclaimed MACABRE and TURBO genre film labels. The company previously released such diverse films as THE MACHINE, CBGB, AMERICAN MARY, STORM SURFERS 3D, BANSHEE CHAPTER and IRONCLAD: BATTLE FOR BLOOD.
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