Wednesday night's premiere telecast of "Jay Leno's Garage" is CNBC's most watched original series telecast in its history (10-11p ET, Persons 2+: 916,000). Among P25-54, JAY LENO'S GARAGE is the most watched original series premiere in network history (10-11p ET, Persons 25-54: 272,000). During the 10p hour, CNBC was a top 10 cable network among total viewers and a top 5 cable network among men. The premiere night was CNBC's most watched original series launch in its history (10p ET/PT premiere combo: Persons 2+ 1,159,000; Persons 25-54 388,000).
CNBC recently posted its seventh consecutive quarter of year-over-year growth among P25-54, a claim which no other ad-supported cable network can make. In third quarter, CNBC's average audience among P25-54 grew by 48% year over year.
Hosted by legendary comedian and "Tonight Show" host Jay Leno, "Jay Leno's Garage" airing Wednesdays at 10PM ET/PT, covers all things automotive including classic cars, super cars, projects, road tests, investments and the inner workings of the car collectors' market.
In this new eight part primetime series, Jay Leno explores our obsession with all things automotive. From classic cars to supercars and everything in-between, Jay's hitting the road to discover the most exciting, weird and wonderful vehicles ever made and meet the passionate people behind their wheels. Each one- hour themed episode features a mix of stunts, challenges, reviews, and celebrity interviews that showcases the colorful history of the automobile. Whether he's exploring the history of an iconic brand, road-testing the newest super car, or investigating the latest automotive innovations, there's no wheel Jay won't get behind to tell the story of our love affair with the car.
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