JAY LENO Generates Biggest Week 3 Win over 'Late Show'

NBC's "The Tonight Show with Jay Leno" has averaged a 0.8 rating, 3 share in adults 18-49 and 3.6 million viewers overall for the week of October 3-7. In total viewers, "Tonight" out-rated CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" for the week. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's "Late Late Show with Craig Ferguson" and "Kimmel" in adults 18-49, 18-34 and 25-54, total viewers and most other key categories.

"Tonight" won the week over "Late Show" by an 8 percent margin in total viewers (3.577 million vs. 3.315 million). That is up from a 2 percent advantage for the same week last year and is "Tonight's" biggest total-viewer lead over "Late Show" during the third week of a season since 2008.

Jimmy Fallon out-delivered "Late Late Show" in total viewers by a 14 percent margin for the week (1.688 million vs. 1.478 million), reversing the order for the same week last year, when "Late Late Show" won by 2 percent. It is the biggest total-viewer advantage for "Late Night" over "Late Late Show" during the third week of a season since 2006.

Through the first three weeks of the new television season, "Tonight" has increased its total-viewer margin over "Late Show" to 10 percent (3.612 million vs. 3.298 million), up from the year-ago advantage of 3 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 14 percent (1.731 million vs. 1.525 million), after trailing by 2 percent one year ago. In viewers 18-49, Jimmy's lead over "Late Late Show" this season is 15 percent (726,000 vs. 629,000), up from a 13 percent margin at this point last season.