J. Alexander Martin to Star in New Fashion Reality Series KING ON 34th

TV Executives Antonne Jones, Michael Gerald and former NBA Star Steve Francis team up to create and produce a fashion based Reality Show - "KING ON 34TH" where professional competition clashes with personal conflict starring fashion guru J. Alexander Martin set in New York City on 34th street, filming in Philadelphia, PA.

View the Trailer: KING ON 34TH TRAILER

The premise of "KING ON 34TH" is to give viewers a realistic yet entertaining look into the world of fashion and brand development. The show is built around nine designers who will work in groups of three to compete in weekly spirited challenges that will lead to dramatic eliminations.

"KING ON 34TH" highlights a diverse panel of Judges in the Fashion and Entertainment Industries - FIT Menswear Design Department Chairman Mark-Evan Blackman, Textile and Fashion Designer Melissa D'Agostino, Two of NYC's Elite Celebrity Publicists & TV Personalities with an eye for fashion The Von Boozier Twins, Celebrity Wardrobe Stylist to the stars & Designer Alisa Maria.

The winning designer will get the chance of a lifetime in creating and launching their first exclusive collection through the guided help and mentoring from J. Alexander Martin.