NSP's original series, The Cowboy Way set new marks for ratings for its Sunday, September 16 airing. This episode (Keep on Chuckin') generated an average .374 rating from Nielsen (live+3), the highest ratings since the program debuted on insp in July 2017.
"Audiences continue to respond enthusiastically to this series," said Dale Ardizzone, COO for insp LLC. "Moving THE COWBOY Way to Sunday nights already is paying dividends, attracting new audiences and winning continued support from our loyal viewers. What is perhaps just as significant is that the late night airings continue to generate big numbers."
The program now airs at 8PM (Eastern) on Sundays and 1AM (Eastern) on Thursday/Friday. More information is available upon request. All data is Nielsen NPower.
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