Hallmark's Original Movie SO YOU SAID YES Premieres to 2.3 Million Viewers

Hallmark Channel's romance-themed programming event, Countdown to Valentine's Day, continues to draw viewers with the Saturday, February 7 world premiere of SO YOU SAID YES averaging a 2.1 HH rating and 2.3 million total viewers. In its 8-10pm time period, the new original film propelled Hallmark CHANNEL to be the highest-rated and 2nd most-watched network among HHs and total viewers. Securing its spot as the #1 rated movie of the week, the premiere also elevated Hallmark CHANNEL to be the 2nd highest-rated cable network, excluding sports, in Prime Time among HHs for the night.

"Hallmark Channel's Countdown to Valentine's Day is a continuation of our commitment to enhance audience enjoyment of holidays and life's special occasions all year-long," said Michelle Vicary, executive vice president, programming & network publicity. "The response to this new annual event has been tremendous and we look forward to continuing to entertain and uplift viewers with our unique brand of celebratory programming."

In So You Said Yes, a woman who avoids relationships opens a bridal shop with a vintage slant, and goes toe to toe with the snooty owner of the town's classical bridal shop, only to find out she's the mother of her new boyfriend.

Source: The Nielsen Company, February 2-February 8, 2015

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality family entertainment available in high definition (HD) and standard definition (SD) to a national audience of 85 million subscribers. Hallmark CHANNEL is the nation's leading destination for quality family programming featuring an ambitious slate of original content, including movies; scripted series, such as CEDAR COVE and When Calls the Heart; annual specials like Hero Dog Awards and Kitten Bowl; and a daily 2-hour lifestyle show, Home & Family. Hallmark CHANNEL is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming, including The 12 New Movies of Christmas. Rounding out the networks' lineup are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Channel's sibling network, Hallmark Movies & Mysteries, available in HD and SD, features a unique mix of content including original movies and acquired series that are dramatic in tone and focus on the lighter side of the mystery genre, as well as classic presentations from the acclaimed HALLMARK HALL OF FAME library.