Following the successful kickoff of Hallmark Channel's newest original scripted series, Good Witch, the Saturday, March 7th second episode premiere spellbound viewers yet again, averaging 2.5 million total viewers and a 2.4 HH rating, according to Live+3 data.
Additionally, the series debut to-date catapulted
Hallmark CHANNEL to be the most-watched and highest-rated network among HHs and W25-54 in its 8pm time period.
Good Witch follows the adventures of Cassie Nightingale (Catherine Bell), Middleton's favorite enchantress, and her teenage daughter Grace (Bailee Madison), who shares her mom's special intuition. When New York transplants, Dr. Sam Radford (James Denton) and his son move in next door to the Grey House, they are immediately spellbound by the mother-daughter duo.
But it quickly becomes apparent that Sam and Cassie may not see eye to eye. With her signature charm, Cassie attempts to bring everyone together, ensuring all of Middleton is in for change, big surprises and, of course, a little bit of magic.
Source: Nielsen (3/7/15), Live+3 coverage area ratings and impressions.
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