The October 18th premiere of the new Hallmark CHANNEL original movie, My Boyfriends' Dogs, catapulted the network to rate #1 among households in primetime and #2 among women 25-54 for the entire day. The movie was also top dog in in its Saturday, 9-11pm time, making Hallmark CHANNEL the #1 rated cable network among households (1.8 rtg.) and total viewers (.8), and #2 among women 25-54 (.9).
In addition,
MY BOYFRIENDS' DOGS made the network #1 in household delivery, drawing 1.5 million homes and became Hallmark Channel's most watched original movie in 2014 to-date among women 25-54.
In My Boyfriend's Dogs, Erika Christensen (Parenthood) adopts a trio of canine companions while looking for love. Christensen stars as an unlucky-in-love woman who has only been able to find the loyal companionship in the unconditional love of her ex-boyfriend's pups. My Boyfriend's Dogs is based on the popular fiction novel of the same name, written by Dandi Daley Mackall.
Joyce DeWitt (Three's Company), Teryl Rothery (Debbie Macomber's Cedar Cove), Emily Holmes (Snakes on a Plane), Jeremy Guilbaut (The L.A. Complex), Tyron Leitso (Being Erica), and Jesse Hutch (Arrow) co-star. The film is a part of Hallmark Channel's Pet Project, the network's evergreen initiative to help homeless animals find their forever home.
Source: The Nielsen Company, October 13-October 19, 2014.
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