Hallmark Channel launched its third annual "Fall Harvest" programming franchise on Saturday night with the original movie premiere of FALLING FOR VERMONT becoming the highest-rated program of the week on cable, excepting news and sports.
In "Falling for Vermont," when a best-selling author decides to escape media frenzy, her plan goes awry when a she's caught in a thunderstorm and crashes her car. Found wandering with no memory and no ID, the town doctor (and a single dad) offers up his guest house until her memory returns. But as she blends seamlessly into their family life, she must decide if the life she's been living is the life she wants. Stars Julie Gonzalo and Benjamin Ayres.
Additional Key Nielsen Highlights (L+SD):
· "Falling for Vermont" averaged a 2.4 HH rating 2.6 million Total Viewers
· The Saturday, September 23rd premiere marked cable's highest-rated program of the day among W25-54
· In the 9-11 p.m. time period, the original movie propelled
Hallmark CHANNEL to rank as most-watched and highest-rated among HHs, Total Viewers, and W25-54
"Falling for Vermont" is one of six new original movie premieres to debut as part of Hallmark Channel's "Fall Harvest".
Source: Nielsen, 9/18-9/24/17.
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