Hallmark Channel's 'Countdown to Valentine's Day' Original Premieres Average Over 2M Total Viewers

Hallmark Channel capped off its Countdown to Valentine's Day programming stunt this past weekend with new original movie premieres, Valentine Ever After and Anything for Love, garnering a 2.3 and 1.9 HH rating, respectively. Over the course of the three week, cupid-themed event, all five original movie premieres averaged over 2 million total viewers and reached nearly 9 million unduplicated total viewers.

The Saturday, February 13th premiere of Valentine Ever After, starring Autumn Reeser, was the highest HH-rated program of the day, excluding sports. The network also ranked #2 among HH and total viewer rating and delivery during Saturday Primetime.

In addition, on Sunday, February 14th, Anything for Love, headlined by Erika Christensen, was the highest HH-rated cable movie of the day.

Source: Nielsen, February 8-14, 2016.

ABOUT Hallmark CHANNEL Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark CHANNEL delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as GOOD WITCH and When Calls the Heart; annual specials like KITTEN BOWL and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family.

Additionally, in November 2014, Hallmark CHANNEL became the exclusive home to world premiere presentations of the acclaimed HALLMARK HALL OF FAME franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark CHANNEL also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.

Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.

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Image courtesy of Hallmark Channel

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