Hallmark Channel scored its strongest ratings performance of the 2016 "Countdown to Christmas" season with the network's five new "Thanksgiving Weekend Event" original world premieres catapulting the network to #1 in Total Day for five consecutive nights (Wednesday, November 23 to Sunday, November 27) among Women 25-54 ratings as well as to #1 in Prime Time from Wednesday, November 23 to Saturday, November 26 among Household ratings.
Crown Media Family Networks' debut of the 65th anniversary "Hallmark Hall of Fame" original movie "A Heavenly Christmas" also shattered ratings and delivery records, delivering a gross 5.2 HH rating across
Hallmark CHANNEL and Hallmark Movies & Mysteries as well as reaching the largest number of Total Viewers for a Crown Media original movie debut in the network's history.
Over the 30 days since "Countdown to Christmas" kicked off,
Hallmark CHANNEL has registered viewership growth among Households (+23%), Women 18-49 (+31%), Women 25-54 (+19%), Adults 18-49 (+37%), Adults 25-54 (+26%) and Total Viewers (+24%) compared to the 2015 season. Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" also noted strong delivery increases among Households (+47%), Women 18-49 (+74%), Women 25-54 (+53%), Adults 18-49 (+79%), Adults 25-54 (+61%) and Total Viewers (+50%) versus the 2015 programming event.
The network's supersized serving of holiday fare also made an impression on social media with
Hallmark CHANNEL airing the week's top 5 most social original holiday movie premieres, attracting the most people and generating the highest combined Social Media Interactions across Facebook and Twitter.
Hallmark Channel's five most recent original premieres debuted within its top-rated seasonal franchise "Countdown to Christmas" as part of the network's second annual "Thanksgiving Weekend Event." "I'll Be Home for Christmas" is part of Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" annual programming event, which combined with "Countdown to Christmas," reached 75 million viewers in 2015.
Image courtesy of Hallmark Channel
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